Futuri’s TopLine Unveils Powerful AI Upgrades to Transform Media Sales

Futuri has introduced significant AI advancements to TopLine, its widely trusted sales intelligence platform serving media companies around the globe. By leveraging Agentic AI that now works directly inside CRMs such as Salesforce and HubSpot, TopLine is transforming how sales professionals research prospects, create presentations, close deals, and renew business relationships.

This evolution bridges the long-standing divide between raw data and revenue growth. With seamless CRM integration and sophisticated AI-powered automation, TopLine now allows sales teams to instantly generate tailored client research and fully designed presentations without ever leaving the CRM environment they rely on every day. By removing the need to juggle multiple tools and sources, the platform eliminates time-consuming bottlenecks and enables sales teams to operate at the true speed of sales.

Among its most impactful enhancements are the ability to automatically pull personality insights and digital research on prospective buyers and their markets, produce data-supported, client-ready presentations within minutes, and quickly create broadcast and digital campaign proposals that can be easily customized. The system even identifies hidden co-op funding opportunities and surfaces emerging market trends and growth areas, giving Account Executives a faster and smarter path to revenue opportunities they might otherwise miss.

“TopLine has always been focused on providing broadcasters with a competitive sales advantage,” said Kathy Eagle, VP/GM of TopLine at Futuri. “Our AI models now deliver research, creative concepts, and campaign recommendations in a fraction of the time it once took. What used to require days of preparation can now be completed in minutes. This allows sellers to establish trust sooner, present with greater confidence, and close more deals.”

These improvements demonstrate Futuri’s continued dedication to assisting broadcasters in thriving in the fiercely competitive media industry. By shortening sales cycles, increasing win rates, and uncovering new revenue streams, TopLine empowers sales teams to focus less on manual research and more on building meaningful, profitable client relationships.