Google Analytics 4 Properties-Everything You Should Know

Google has announced the release of Google analytics 4. It is the new version of Google’s data collection and analysis tool. Google analytical tool is the most widely used tool by marketers, websites, and business owners to track the performance of their website. Google analytics helps them to collect data about the traffic that is interacting with their websites, the performance of their various marketing campaigns, user interaction across websites, mobile apps, measure their KPIs and so much more. This new updated version of the tool will enable marketers to do a lot more efficiently as it has a distinct difference from the “universal/traditional” google analytics. GA4 (Google Analytics 4) is advanced as it uses AI to fill gaps in data whereas the traditional version relies on cookie usage rules and is blocked by Java. The user interface is better and friendly even for naive users and beginners.

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