Hivestack & Clear Channel Partner to Further Expand the Programmatic (DOOH) Marketplace in Spain

Hivestack, the world’s leading, independent, programmatic digital out-of-home (DOOH) ad tech company today (October 17th, 2022) announced a key partnership with Clear Channel Spain, a leading out-of-home (OOH) media and infrastructure company in Europe.

Through private marketplace (PMP) transactions made available through the Clear Channel LaunchPAD platform, this relationship will make Clear Channel’s premium DOOH inventory available to brands, agencies, and omnichannel demand-side platforms (DSP).

As of right away, marketers from all over the world will be able to take advantage of programmatic’s power to plan, implement, and evaluate highly targeted and contextually relevant campaigns on Clear Channel’s premium inventory across urban panels in the nation’s largest cities, including Madrid, Barcelona, Seville, and Valencia, as well as screens in shopping centers nationwide. As a component of Clear Channel LaunchPAD, a pan-European advertising platform that offers programmatic, automated, and direct buying channels, this cooperation further broadens Clear Channel’s programmatic offering.

“We are very excited to announce our partnership with Clear Channel adding significant coverage to our supply in Spain. This partnership opens a new era full of opportunities in the Spanish DOOH industry. Brands and advertisers will be able to activate their programmatic DOOH campaigns offering strong national coverage and on premium formats such as street furniture in key cities and malls. Clear Channel inventory will be available not only for local buyers in Spain, but also for international buyers using the Hivestack DSP,  having direct access to their inventory. We have already activated an international campaign and there are many more to come.”

                                                   Inés Armendáriz, VP demand Spain & Portugal at Hivestack.

“As part of our strategic view to boost programmatic DOOH adoption and development, we’re thrilled  to announce the partnering and integration of Hivestack SSP in Clear Channel LaunchPAD, Hivestack has an exciting vision for programmatic DOOH and we are excited to be embarking on this journey with them and it has been already done in other Clear Channel European markets”

                                  Pedro Fernánde Sanz, marketing & product director at Clear Channel Spain.

The DOOH advertising channel has experienced significant expansion, which has resulted in a considerable uptake of the medium from both mature and developing countries. Programmatic DOOH continues to lead the way as the industry moves toward more precise, long-lasting, and measurable ways of communicating with audiences, thanks to its sophisticated automated solutions that give advertisers the appropriate level of control and visibility. In numerous international regions, Hivestack and Clear Channel have teamed to continue offering programmatic DOOH solutions to advertisers in top OOH markets like the United States, Great Britain, France, Mexico, Singapore, and Spain.