Later Debuts Latest Product Innovations in Social Media Management at “The Drop”

Later, a leader in influencer marketing and social media management solutions, announced a series of new product enhancements designed to empower marketers to boost creativity and maximize impact across social platforms. These updates will be highlighted in “The Drop”, Later’s new quarterly showcase where product experts share the latest innovations and provide customers with a firsthand look at new features and what’s on the horizon for the platform.

“Social media is evolving faster than ever, and our customers need a partner who can help them anticipate what’s next,” said Nicki Seaborn, SVP and Head of Later Social. “The Drop centralizes all of our latest innovations, whether it’s guidance on emerging platforms like Threads and Snapchat or expanded tools in analytics and social listening. Our goal is to help brands and creators spend less time navigating complexity and more time building meaningful connections with their communities.”

The Drop serves as a dedicated event for social media marketers and agencies to explore the platform’s latest updates that deliver measurable results. The newly released capabilities focus on analytics, collaboration, competitive insights, and broader platform support, reinforcing Later’s mission to simplify social media management for SMBs and creators while staying ahead of industry shifts.

Seaborn added, “Later has access to millions of data points from hundreds of thousands of users, covering everything from content performance to audience conversations. This scale gives us a unique perspective on how social is changing in real time. Those insights fuel innovations like Future Trends, which help brands such as Fashion Nova, Kylie Cosmetics, and ESPN anticipate what’s coming and lead conversations, while others are still trying to catch up.”

Among the new features showcased are advanced analytics and reporting through custom tagging, external approval workflows that simplify reviews, brand DNA insights to uncover key growth drivers, competitive benchmarking to measure performance against peers, scheduling support for Threads and Snapchat, upgraded recommendations for best posting times, and a unified social inbox to manage cross-platform engagement seamlessly.

The Drop officially launches on September 25th at 2:00 PM PDT and will also be available on-demand, giving marketers and creators access to the latest innovations driving social media success.