Lining up the Bookends: How Marketing & Customer Success Can Create Brand Fans
While Customer Success and Marketing are well-accustomed to working with Sales, too often these teams are two ships passing in the night when it comes to working with each other.
The good news is that aligning these customer lifecycle ‘bookends’ doesn’t have to be a Herculean feat, and some big benefits in the way of retention and expansion can be realized by doing so.
