LocalBTV Launches Digital Video Ad Insertion Capabilities
Didja, Inc., the pioneering video technology company dedicated to extending and expanding broadcast television viewership and revenue, today announced that its popular live local broadcast TV platform LocalBTV is now delivering programmatically-decisioned dynamic advertising insertion (DAI) and replacement (DAR) capabilities to its entire 21-market footprint of US TV DMAs – now reaching over 30% of the country. Utilizing a purpose-built adtech stack predicated on real-time, location-aware cloud-based decisioning, LocalBTV’s proprietary Edge Video Platform enables participating broadcasters to not only augment the value of their traditional linear broadcast ad inventory, but also generate new revenue from a variety of digital ad demand sources.
