Mastering Content Marketing | Customer Journey Map Process For Better Content Results

You can’t lead a prospect to a purchase if you don’t know where you want them to go. Customer journey maps let you tap into a content marketing superpower – the ability to lead your audience to the information they need and the actions that benefit your business. In our Mastering Content Marketing series, Marcio Moerbeck , Vice President of Marketing Americas at Datasite and Jenny Magic, strategist at Convince & Convert, explain how you can use this streamlined process to keep you focused on details that matter most.