Mirriad Announces New Partnership with The Shade Room

Mirriad, a leading in-content advertising company powered by Academy Award-winning AI technology, announced a new partnership with The Shade Room, a highly influential media brand. The Shade Room combines quality content and valuable audiences, a major draw for brand advertisers. The Shade Room is the leading multi-platform media publisher reaching 40M+ loyal followers across platforms, ranked as the number one cross-platform media publishing brand by Comscore paired with an incomparable social media reach.

The Shade Room is regarded by brands as a premier location for connecting with Black and Latino audiences through high-quality content. Mirriad’s innovative AI-driven product placement solution offers these brands a new chance. The Shade Room is able to develop fresh ad placements for its advertiser clients thanks to Mirriad, the inventor of virtual product placement technology. The Shade Room, a vital new partner in Mirriad’s expanding content portfolio that supports all voices and reaches all audiences, is a wonderful addition to this.

“We’re always looking to add value for our brand partners at The Shade Room,”

“Mirriad provides in-content advertising that seamlessly integrates into our existing media library to provide value for our agency partners without detracting from the content the Roommates come to us to see.”

                              Joshua Ott, Head of Revenue, The Shade Room.

“We’re helping these companies by creating additional high value inventory that enables them to effectively monetize their content. With our new partners The Shade Room we’re enabling marketers to invest more in these channels to reach key audiences to drive their business outcomes.  This announcement is just the beginning of our plans for collaboration and growth together,”

                  Mark Melvin, EVP of Sales and Partnerships at Mirriad.

The multi-award-winning Mirriad technology generates fresh advertising inventory for businesses. After content is created, our unique platform, which is powered by AI and computer vision, dynamically inserts products and cutting-edge signage formats. By reducing commercial interruptions, Mirriad’s market-first solution significantly enhances the viewing experience for content owners who distribute their work across traditional ad-supported and subscription platforms. Currently, Mirriad has operations in China, Europe, and the US.