Ogury and The Trade Desk partner to offer cutting edge programmatic mobile advertising for media buyers
Ogury, a global technology leader in mobile advertising anchored in privacy protection, today announced a direct integration with the global advertising technology leader, The Trade Desk. Media buyers can now access Ogury’s high-performance, privacy-conscious mobile advertising solution directly through The Trade Desk.
In line with an industry-wide development towards Supply Path Optimization, this direct integration will enable agencies to run Programmatic Guaranteed campaigns, taking advantage of Ogury’s curated inventory, data targeting capacities and international presence to run campaigns more efficiently.
