Omnicom’s Credera Launches Amazon Center of Excellence to Innovate and Transform the Digital Customer Experience
Credera, a global boutique consulting firm focused on strategy, transformation, data, and technology, today announced the launch of a new Amazon Center of Excellence to serve clients with innovative solutions at the intersection of digital transformation and digital customer experience.
Credera is part of Omnicom Precision Marketing Group (OPMG), which aligns digital, data, and customer relationship management capabilities to deliver precisely targeted and meaningful customer experiences at scale leveraging the global reach of Omnicom Group Inc. (NYSE: OMC).
“Our Amazon Center of Excellence will broaden OPMG’s platform to deliver cutting-edge solutions for clients and world-class experiences for customers,” said Luke Taylor, CEO of OPMG. “We will bring together OPMG digital services, Amazon Web Services (AWS) technology, and Credera’s cloud adoption expertise to help clients create and scale meaningful customer experiences.”
