Rockbot Teams Up with TikTok to Broaden Digital Advertising Reach

Rockbot, a leader in digital out-of-home streaming media for physical businesses, has announced a groundbreaking partnership with TikTok, the global platform for short-form mobile video. This collaboration forms a key part of TikTok’s growing Out of Phone initiative, which brings its signature content and creator energy beyond the mobile screen and into real-world environments.

As consumer engagement increasingly spans both digital and physical spaces, this partnership signals a major advancement in how content, culture, and community are delivered in everyday settings. Through Rockbot’s extensive network of digital screens placed in gyms, restaurants, airports, retail stores, and other high-traffic venues, TikTok videos will now be seamlessly integrated into public viewing experiences—turning routine errands and activities into moments of entertainment and discovery.

The move connects TikTok’s highly engaging, creator-driven content with Rockbot’s curated TV platform, enabling brands and businesses to tap into the cultural pulse of TikTok within real-world spaces. Garrett Dodge, CEO of Rockbot, highlighted the value of the collaboration, noting that it opens up a dynamic new category of influencer-led content within physical retail environments. This allows businesses to capture the attention of on-the-go consumers in innovative ways, while providing brands with an expanded advertising channel that leverages social video in offline settings.

Now offering a dedicated stream of TikTok video, Rockbot TV is well-known for providing high-end, ad-supported programming in public spaces. This integration enhances how venues entertain visitors and gives brands more tools to launch targeted campaigns. Meanwhile, Rockbot Advertising enables marketers to execute real-time, location-based ad campaigns that align with TikTok’s content ecosystem.

The partnership ushers in a new era of digital retail media, allowing marketers to harness the reach of TikTok creators not just online, but also in-store and on-location. From boosting product discovery to increasing engagement in commercial spaces, Rockbot and TikTok are creating a fresh channel for storytelling, promotion, and consumer interaction that connects people where they live, move, and shop.