Roku Surpasses 70 Million Active Accounts Globally

Roku, Inc. announced that the number of active accounts worldwide has now exceeded 70 million. The number of active accounts in Q4 2021 was 60.1 million. Globally, streaming hours were 23.9 billion in the fourth quarter and 87.4 billion for the whole of 2022, up 19% year-over-year. Roku remains the #1 TV streaming platform in the US, Canada, and Mexico based on hours of streaming (December 2022, assuming team).

“As consumers continue the shift to TV streaming, we’re excited that a growing number of people are taking the journey with Roku, and we’re proud to reach this meaningful milestone today,”

“Roku is laser-focused on delivering affordable, easy-to-use products and an operating system that makes streaming access to all. We look forward to continuing to bring innovative and delightful experiences to more and more viewers this year.”

Roku Founder and CEO Anthony Wood.

According to Nielsen, in 2022, time spent streaming will surpass cable for the first time. And eMarketer predicts that by 2023, less than half of U.S. homes are expected to have legacy pay TV, creating the opportunity for more streaming adoption.

Roku’s active account milestone was reached when the company announced its first Roku-branded TV on January 4. The launch of the Roku Select and Roku Plus series TVs was the first product designed by Roku. and production, underscoring the company’s commitment to delivering premium streaming experiences at an accessible price point. Roku Select and Plus Series TVs will be available in the United States in the spring of 2023.

Additionally, the Roku Channel – the top 5 in terms of active account reach and interactive streaming hours – has grown with a variety of new content offerings. Over the past year, the Roku Channel premiered its first original series, “Weird:
The Story of Al Yankovic,” and adds Roku Originals like “The Great American Baking Show,” “Martha Gardens,” and “Emeril Cooks,” and exclusive content like “The Rich Eisen Show.” Roku has also partnered with Paramount+, Lionsgate, AMC Networks and Discovery+ to bring even more viewers and will continue in 2023 with new programming, including the Miss Universe pageant, which will air on the Channel Roku on January 14.

Active accounts and streaming hours are based on rough estimates. The company will release the final operating metrics and financial results for the fourth quarter and full year of 2022 in February.