Singapore-based Ad-tech platform Infomo announces a merger with Indian-based Ad-tech platform TorcAI
Infomo Global Ltd. today announced a strategic merger with Indian ad-tech platform – TorcAI to enable its alliance partners to offer an integrated ecosystem that addresses the emerging needs of large publishers, publisher consortiums, telecom carriers, agencies, and brands across the vast global marketplace. Most governments have introduced new laws to safeguard consumer privacy, and this will impact behavioural targeting that underpins digital marketing across the globe. Digital marketing (currently dominated by the GDM (Google) / Programmatic duopoly and 3rd party cookie deprecation) is witnessing the emergence of advanced private exchanges and walled gardens which will disrupt the current practices across both digital display advertising and performance marketing.
