Site Search 101: The Most Effective Content Marketing Tool (You’re Probably Forgetting)

Your website is packed with compelling content from product descriptions to location pages to blog posts. But often the marketing strategy emphasizes SEO and overlooks the importance of search capabilities within their websites.

Once you understand how people are searching on your site, and the results they achieve, you can begin to improve their website experience. So how do you deliver the right results, faster, and improve conversions and revenues?

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