Sprout Social Launches Rebranded Influencer Marketing Platform, Preparing Brands for the Next Generation of Social

Today, Sprout Social announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing (formerly Tagger Media). Almost half of all consumers make at least one purchase a month because of influencer posts and 8 in 10 marketers report that influencer content provides stronger conversions, underscoring the crucial role influencer marketing plays in the buying journey. Sprout Social Influencer Marketing equips brands with the tools they need to capitalize on this massive opportunity with AI-powered insights and advanced analytics to help marketers identify the right influencers, build authentic partnerships and maximize the ROI of their campaigns. The platform and its AI-focused roadmap will be featured in Breaking Ground, Sprout’s premier quarterly event that delivers essential product updates and cutting-edge industry insights to keep customers ahead of the curve.

Sprout Social Influencer Marketing is designed to make discovering influencers and executing campaigns more efficient and intuitive. The platform provides actionable insights, makes it easier to identify and activate the right influencers, supports more effective workflows and centralizes campaign management. These features help brands scale their efforts and deliver what influencer marketing is best known for–driving unparalleled awareness and revenue.

“The growth of influencer marketing is undeniable, projected to be a $199 billion industry by 2032,” said Scott Morris, CMO of Sprout Social. “Consumers increasingly trust influencers more than brands, pushing companies to prioritize authentic, relationship-driven campaigns. Sprout equips brands with the tools and data to identify the right influencers, drive customer growth, and build lasting trust. And the results are undeniable businesses on average earn $6.50 for every $1 spent on influencer marketing, with top campaigns delivering even greater returns.”

A 2025 Forrester Consulting Total Economic Impact™ study commissioned by Sprout found that customers leveraging Sprout Social Influencer Marketing realized, on average, time savings of 25% on discovering and managing influencers. According to Ryan Wenstrup-Moore, Social Media Manager at The Kroger Co., “Influencer marketing is a core way we reach and build meaningful relationships with our customers. Sprout Social Influencer Marketing has enabled our team to find creators who align to our values and ultimately create authentic and relatable content.”

Sprout Social will be rolling out new AI-powered features over the course of 2025 that will simplify key workflows, making it easier than ever for brands to discover, vet, and partner with the right influencers to drive increased ROI. Learn more about Sprout Social Influencer Marketing here.