Thu, Dec 8, 2022 · 11:30 PM | IST (GMT +5:30) With economic uncertainty looming, marketers are being asked to focus on efficiency and “do more with less.” Customer Data Platforms (CDPs) help marketers make better decisions by leveraging calculated metrics, artificial intelligence and real-time insights. Read More Read More
The arrival of martech was heralded as the next step in marketing. These platforms have allowed marketers to collect endless amounts of data so they can reconfigure their approach and increase conversions. The theory is that the more companies know about their customers, the more appealing services they can offer. Read More
There’s a good reason why affiliate marketing is becoming more popular. This strategy helps both publishers and advertisers. Since affiliates’ material may increase brand awareness and sales in a very cost-effective way, businesses of all kinds are now eager to share a piece of their profits with them. We’Read More
Measuring impact is a problem for marketing operations teams, according to a study of expert Marketo users earlier this year. The main operational shortcoming, according to more than half of the respondents, is assessing effect, which is followed by resourcing people and aligning with objectives and strategy. To acquire their Read More
Small businesses (SMEs) need e-commerce marketing services to focus on niche markets. Offering products at the right prices to new and existing customers will help your business stand out from the competition and attract more customers. When it comes to promoting SME businesses online, businesses need to focus on the Read More
Direct-to-consumer companies are now beginning to understand the risks associated with Apple’s privacy policy changes after previously relying largely on Facebook (now Meta) as a means to target and advertise via social media. Numerous firms have been compelled to discover alternative routes to their desired clientele as a result Read More
“Content is everything.” That’s one interpretation of the adage that each website owner follows, at least. However, content distribution is a close second to the material itself in the dynamic world of content marketing. As competition intensifies, businesses must make investments in efficient content marketing by utilizing a variety Read More
In the realm of marketing and advertising, inbound marketing has grown in popularity. Inbound marketing involves producing interesting, educational content (such as blog posts, ebooks, and infographics) to attract customers to your website or business, as opposed to outbound marketing (such as cold calling, email blasts, and advertisements), where businesses Read More
Social Media tools can help you schedule posts, monitor engagement, and much more! Check out our favorite tools. The use of social media in brand marketing has significantly increased. Additionally, managing many accounts can be very challenging. How do you maintain organization? What instruments are recommended for managing social media Read More
There are still several aspects of influencer marketing that many marketers don’t always have a good understanding of, despite it being the new “it” thing that every brand wants to participate in. How does this medium exactly function? Is it possible to decipher Instagram’s algorithm? How can we Read More
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