Tags : Advertisers

Advana Selects Vistar Media as Full Stack Technology Partner

Vistar Media, the leading global provider of software for digital out-of-home (DOOH), announced its full suite of digital signage technology will power Advana’s global network of point-of-sale screens and digital signage. To manage all inventory and produce a seamless content and ad delivery experience, Advana is leveraging the entire Read More

4 reasons why it’s hard to prove impact in marketing ops

Measuring impact is a problem for marketing operations teams, according to a study of expert Marketo users earlier this year. The main operational shortcoming, according to more than half of the respondents, is assessing effect, which is followed by resourcing people and aligning with objectives and strategy. To acquire their Read More

BBTV Announces Strategic Acquisition of Outloud Media

BBTV Holdings Inc., the leading creator monetization company, is announcing the acquisition of the assets of Outloud Media, a Detroit-based creator economy business with expertise in distributing and monetizing creator content across multiple social media platforms like Facebook. The acquisition bolsters BBTV’s Multi-Platform Partnership solution, which provides content creators Read More

Wish Launches Second Phase of Global Brand Marketing Campaign

ContextLogic Inc., one of the world’s largest mobile eCommerce platforms, announced the launch of the second phase of its global integrated brand marketing, with the new ‘Forced Smiles’ creative ad campaign to support its rebrand. Developed in partnership with ad agency Whale, the multi-channel, multi-market campaign features a new ‘Read More

How can SMBs grow with the right ecommerce marketing strategies?

Small businesses (SMEs) need e-commerce marketing services to focus on niche markets. Offering products at the right prices to new and existing customers will help your business stand out from the competition and attract more customers. When it comes to promoting SME businesses online, businesses need to focus on the Read More

Hivestack & Clear Channel Partner to Further Expand the Programmatic (DOOH) Marketplace in Spain

Hivestack, the world’s leading, independent, programmatic digital out-of-home (DOOH) ad tech company today (October 17th, 2022) announced a key partnership with Clear Channel Spain, a leading out-of-home (OOH) media and infrastructure company in Europe. Through private marketplace (PMP) transactions made available through the Clear Channel LaunchPAD platform, this relationship will Read More

How Apple’s privacy changes force social media marketing to evolve?

Direct-to-consumer companies are now beginning to understand the risks associated with Apple’s privacy policy changes after previously relying largely on Facebook (now Meta) as a means to target and advertise via social media. Numerous firms have been compelled to discover alternative routes to their desired clientele as a result Read More