OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, has launched the most comprehensive public directory of OOH advertising inventory with more than 3,200 OOH providers, including media companies, vendors, and agencies, and more than 864,000 media listings across various categories, including billboards, street furniture, transit, and more in 340 Read More
HG Insights®, the global leader in market intelligence for technology vendors, has updated its flagship Platform. Platform 2.0 better delivers the actionable insights business leaders need to understand their markets in-depth, make decisions, and Go-To-Market (GTM) with precision and confidence. According to recent McKinsey & Company research, companies using data-driven B2Read More
CTV leader outperforms industry benchmarks in mitigated invalid traffic and increased viewability Digital Remedy, leading advertising, and marketing technology platform offering programmatic media solutions, including performance CTV, today announced the continued success of its collaboration with Oracle Moat to combat invalid traffic and help ensure campaign viewability in CTV and Read More
Rakuten Advertising is partnering with leading influencer marketing platform, Mavrck, to expand its influencer marketing services and create holistic program oversight, optimization, and measurement for its affiliate advertisers. This partnership will seamlessly incorporate influencer marketing into Rakuten Advertising’s managed affiliate campaign strategies and positions Rakuten Advertising to introduce a Read More
As it looks to advance its ad offerings, and maximize its revenue potential, Reddit has announced a new partnership with DoubleVerify to provide third-party verification of its ad metrics. DoubleVerify’s tools will facilitate new insights on viewability, brand safety, fraud detection, and more, providing an extra level of assurance Read More
Two of the leading platforms unite to provide advertisers and marketers with first-party data targeting and closed-loop measurement AdQuick.com, the world’s top out-of-home (OOH) advertising platform, today announces a powerful partnership with LiveRamp, a leading data enablement platform, to enable AdQuick users with first-party data targeting and closed-loop Read More
AdQuick.com, the leading out-of-home (OOH) advertising platform in the world, today announces a partnership with Lob, the leading direct mail automation platform, to provide customers with cross-channel direct mail retargeting. This partnership enables advertisers to easily and effectively deliver direct mail advertising to an audience of consumers that have Read More
Catalina, which offers shopping behavior insights on virtually all U.S. households through its rich, real-time shopper intelligence platform, is establishing a strategic partnership with Volta Inc., an industry-leading electric vehicle (“EV”) charging network powering vehicles and commerce. Volta’s EV charging stations, equipped with large digital display screens, are Read More
Artificial intelligence is an advertiser’s best friend. Why? AI offers media buying efficiency, opportunity to test and learn, and automated optimizations. Learn the various applications and benefits of artificial intelligence for advertising with Coegi’s Director of Data & Technology, Jake Amann. Also learn what mistakes to avoid and Read More
Skai, an intelligent marketing platform, has launched support for Amazon DSP, offering new functionality and audience reach to retail media advertisers. Over the past year, Skai has worked closely with customers and Amazon Ads to develop its solutions, which now allow brands to optimize campaigns more efficiently and effectively across Read More
© 2023, The Martech.info . All rights reserved