Pacvue, an enterprise-grade marketplace advertising, sales, and intelligence platform, today announced its global expansion with a focus on Europe, including a partnership with bol.com. Pacvue is officially the first software provider to offer advertising via bol.com. The new API helps sales partners and vendors scale their eCommerce advertising Read More
Audioboom has sounded off its first quarter with record revenues of $19.7m – up 107 percent year-on-year. Average global monthly downloads for the podcasting specialists increased for the ninth successive quarter to 126.2m – up 45 percent – reaching a record 131m last month. Its surging revenues were powered by a growing brand advertiser count [&Read More
Best Advice For A New Google Ads Agency | Google Ads Agency Roundtable Hey Guys! Welcome to a clip from our Google Agency Round Table interview. In this interview, I sat down with 3 other Google Ads Agency owners and asked them some of the most frequently asked questions. In this clip, Read More
OneScreen.ai, a SaaS-enabled B2B marketplace provider for out-of-home (OOH) advertising, is partnering with BuySellAds (BSA), provider of technology that connects the world’s best independent publishers with high-quality, relevant advertisers. The partnership extends OOH advertising, the only traditional ad medium growing today, to BSA’s clients. Opportunities in Read More
MarketCast today announced the acquisition of Phoenix Marketing International, a leading research and analytics provider that specializes in advertising measurement. With Phoenix, MarketCast is accelerating its advertising effectiveness expertise, and gaining a powerful portfolio of research products that span the entire advertising lifecycle, from identifying what consumers think about pre-released Read More
VNTANA, the industry leader in 3D eCommerce technology, today announced a technology platform integration with Meta that brings 3D ads to Facebook and Instagram advertising. VNTANA was granted alpha access to Meta’s AR Publishing API to automate the creation and publication of 3D assets for ads. This solution provides Read More
DigitalReef, a leading global mobile advertising, and marketing technology company, announces the availability of its integrated mobile advertising and marketing platform, DR-ONETM. Through this platform, mobile operators, OEMs, and app developers can now implement and optimize their marketing strategies to reach, engage, and retain their users while optimizing their application Read More
Upwave, the leading analytics platform for brand advertising, today announced the continuation of their successful collaboration with the Ad Council. Upwave will partner with the Ad Council to measure impact on key public service campaigns that address issues affecting Americans across the country. Additionally, Upwave CEO Chris Kelly will join Read More
PubMatic , an independent technology company delivering digital advertising’s supply chain of the future, today announced the results from a new study with Advertiser Perceptions to examine how effectively publishers are enabling successful video advertising strategies. The research shows that while publishers believe advertisers want to buy video with a “Read More
Neustar Inc., a TransUnion company, today announced a partnership with Permutive to enable trusted connections between advertisers and publishers by bridging the gap between consumer identity data and a privacy-first web. The partnership brings together the Neustar Fabrick™ data connectivity platform within the Permutive Audience Platform for advertisers and publishers Read More
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