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IAB Expands Diversity, Equity, Inclusion Initiatives with Launch of First Digital Media Apprenticeship Program

IAB Expands Diversity, Equity, Inclusion Initiatives with Launch of First Digital Media Apprenticeship Program

December 9, 2021

Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced the launch of the first-ever digital media apprenticeship program in the U.S. IAB Accelerate: Digital Media Apprenticeship, in partnership with American Apprenticeships Work (AAW), will address diversity in the workforce across the industry and empower employers Read More

Rollick Introduces AdDriver, a New Advertising Platform Targeting In-Market Powersports, RV and Marine Shoppers

Rollick Introduces AdDriver, a New Advertising Platform Targeting In-Market Powersports, RV and Marine Shoppers

December 8, 2021

Rollick Inc., the leading relationship technology provider for the Marine, Powersports, and RV industries, today announced the official launch of Rollick AdDriver, a unique advertising platform for companies that target outdoor recreation shoppers. Utilizing a unique blend of digital advertising tactics, AdDriver allows recreation OEMs, insurance companies, and accessory providers Read More

Lytics Unlocks the Power of the Data Warehouse for Ad Targeting with Cloud Connect

Lytics Unlocks the Power of the Data Warehouse for Ad Targeting with Cloud Connect

December 7, 2021

Lytics, a leading customer data platform (CDP) that improves marketing outcomes using first-party data, today announces the launch of Cloud Connect, a freemium, self-service tool that connects data in cloud data warehouses directly to leading advertising platforms for more sophisticated audience targeting. With this release Lytics is also announcing the Read More

Alltemp, Inc. Completes Acquisition of Digital Marketing Firm

Alltemp, Inc. Completes Acquisition of Digital Marketing Firm

December 6, 2021

Alltemp, Inc. announces that the Company has completed the acquisition of an established digital marketing business, Digi Messaging & Advertising, Inc. (“Digi”) through a share exchange agreement. To complement its existing B2B services, the Company plans to roll out a new consumer-facing platform based upon the integration of Digi’Read More

Dynata Acquires Ameritest, Adding Best-In-Class Creative Testing Capabilities To Advertising Solutions Offerings

Dynata Acquires Ameritest, Adding Best-In-Class Creative Testing Capabilities To Advertising Solutions Offerings

December 6, 2021

Dynata, the world’s largest first-party data platform for insights, activation and measurement, today announced it has acquired Ameritest, a leading brand and advertising research consultancy. The acquisition strengthens Dynata’s advertising solutions offerings within the Dynata Platform, adding key creative testing capabilities to help clients measure the effectiveness of Read More

Cordial Releases Major Updates to Data Platform for Cross-Channel Marketing

Cordial Releases Major Updates to Data Platform for Cross-Channel Marketing

December 2, 2021

Cordial, the leading cross-channel marketing platform, today announced the mass market release of Architect, a major enhancement to its data platform. Architect allows marketers to create personalized marketing messages in more powerful ways than ever before by automating data imports, improving data quality by transforming it for marketing activation, using Read More

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