Relying on marketing strategies you are familiar with can be reassuring and reliable. You are almost certain that your campaign will be successful and show the higher-ups its worth. However, customers are king when it comes to marketing. They are influenced by new marketing strategies and trends by their diminishing Read More
G2 named SmartSites to their list of Best Marketing Strategy Agencies in 2022. Professional marketing strategy services help businesses across industries to map and execute advertising strategies. Market strategy agencies analyze a business’ existing marketing efforts, determine their overall effectiveness, and suggest new strategies if necessary. Marketing strategy companies do not Read More
Artificial intelligence (AI) technologies are being used in marketing to make automated judgments based on data gathering, data analysis, and further observations of audience or economic trends that may have an impact on marketing activities. When speed is crucial in marketing campaigns, AI is frequently used. To ensure optimum efficiency, Read More
How to build a future-proofed, privacy-centric advertising ecosystem in which publishers can thrive is the focus of an INMA Webinar featuring Thomas Lue Lytzen, director of ad sales and technology with Ekstra Bladet. While many in the news media industry have fallen into technical discussions about client-side versus server-side tracking, Read More
As it seeks new ways to help businesses capitalize on its ad and recruitment tools, and maximize performance across its platform, LinkedIn has announced that it’s acquiring Israel-based marketing analytics company Oribi to boost its marketing solutions offering. Read MoreRead More
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