B2B agency The Marketing Practice has acquired Denver-based strategic marketing specialists 90octane. It is TMP’s third acquisition in the last six months, bringing headcount to over 400. 130 of those staffers are now based in the US, signaling TMP’s commitment to growth in that region. Read MoreRead More
Clearbit, a leader in Marketing Intelligence solutions, today announced their new Data Activation Platform – available immediately for B2B marketing teams focused on creating demand, capturing intent and optimizing their pipeline. Over the past 18 months the B2B marketing landscape has shifted significantly – and permanently. Read MoreRead More
Television isn’t what it used to be, leaving many marketers to question the effectiveness of video marketing in general, and particularly for B2B. Jerome Langford, midweight copywriter at Admind, considers the trends and the challenges and concludes that there’s still opportunity to be found in video marketing Read More
The Digital Voice signs three new leading adtech clients to their portfolio this quarter. The three new clients selected The Digital Voice as their UK and EMEA PR and Communications agency to provide them with a comprehensive range of communications, marketing and PR services. Read MoreRead More
6sense, the leading platform for B2B organizations generating predictable revenue, today announced it has been named to G2’s 2022 Best Software Awards. 6sense is the top-ranking ABM/ABX platform named to the Best Marketing Products list for 2022. Read MoreRead More
Metadata.io, the first demand generation platform for B2B marketers, is pleased to announce they have received two new patents from The United States Patent and Trademark Office (USPTO) for their technology that automates the most repetitive and mundane, but critical tasks in B2B marketing. Read MoreRead More
If there’s one thing we know about B2B marketing as we move into 2022, it’s that nothing is set in stone. There continue to be uncertainties we must live and work with. But, if there’s anything we’ve learned that we can take into the new year, Read More
It’s no secret that ABM works. When done right, it can generate 200% more revenue for marketing efforts. Chatbots are revolutionizing ABM, taking your target account from browser to buyer through personalised experiences. Check out how conversational marketing can increase your pipeline – and your bottom line. B2B organisations, recognizing Read More
Skydeo launches AccountsGraph B2B audience segments for account-based advertising on programmatic, CTV and social platforms. Read More Read More
Email marketing has long been an effective way for B2B marketers to reach customers, but COVID-19 made email marketing critical as other channels are no longer effective. Higher volumes of emails mean greater risks for blacklisting and other pitfalls, especially for the inexperienced as Sky Cassidy, CEO of Mountaintop Read More
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