Brand marketing is an important aspect of any growing business. This helps establish a strong and recognizable image for your business, which can lead to increased customer loyalty and increased sales. One of the main benefits of brand marketing is that it helps differentiate your business from the competition. By Read More
B2B sales have changed. Today’s customers can discover many ways about new products or services and their details without ever meeting a sales representative. It also becomes difficult for a company to differentiate its products or services or stand out. In addition, the attention span of potential customers Read More
With the recession on consumers’ minds, bank and credit union executives may be scaling back their marketing investments. But instead, the opportunity to reap outstanding profits remains for those who are willing to pivot. Instead of doing less marketing, try new marketing tactics to build stronger connections with consumers during Read More
You’ve identified your target potential customers, matched your content creation, and leveraged different types of content to promote your products or services. So your content strategy seems pretty solid, right? The truth is, your content marketing efforts can and should always grow. Just as strategic marketing best practices evolve Read More
Marketers are already taking advantage of how smart chat technology is simplifying interactions with brands, leading to a number of advancements that are just beginning to bear fruit. Some even report benefits beyond the marketing itself. Here are four predictions for how the sector will continue to grow and evolve Read More
We got out of lockdown and were sitting in a bar with a group of marketing colleagues at an industry event that reflected the past few years and all the transformation B2B marketing has gone through. What decisive decisions will you make? What changes, bets, and/or investments did Read More
Do you use Instagram for business? To me, answering this question is the same as when someone asks: Do you have a Digital Marketing Strategy? Both will receive explicit consent. But you’d be surprised how many people overlook Instagram for their brand and miss out on one of the Read More
Reputation is arguably the most important measure of success for every business. It doesn’t matter how big or small your business is if you are a B2B or B2C business if you sell services or products or where you are located. At some point, the very important Read More
Digital Marketing Europe 2023 is the premier online conference for professionals looking to stay ahead of the curve in the fast-paced world of digital marketing. Over the course of two days, this event will bring together over 5000 attendees from more than 30 countries to hear from 40+ top industry speakers. With a focus Read More
Even after the explosion of e-commerce due to the COVID-19 pandemic, online shopping still has room for growth. To capture this market share, organizations need e-commerce strategies that include the implementation of technologies. However, organizations can find it difficult to choose the right eCommerce marketing platform. In addition to the Read More
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