Tags : Brands

B2B Marketing Exchange West

The future of B2B marketing is ready to take shape, and we’re laying down the foundation for a brand-new era at B2B Marketing Exchange West. This year’s theme, “Building Bridges, Breaking Barriers,” centers on creating innovative strategies and overcoming today’s biggest marketing challenges, from budget Read More

Banner Health has Chosen Vision Media to Lead its Media Buying Strategy

The Vision Media team is honored to announce a new relationship with Banner Health, one of the largest non-profit hospital systems in the nation and the largest private employer in Arizona. This collaboration signals continued growth for both brands as Banner Health, headquartered in Arizona and operating in California, Colorado, Read More

Newest Release of Quark Publishing Platform NextGen Includes More Built in AI Functionality to Transform Content Operations Processes

Quark Software, the global provider of content automation, intelligence and design software, today announced the newest release of Quark Publishing Platform (QPP) NextGen, its cloud-based content automation platform that simplifies the complexities associated with the entire enterprise content lifecycle management process, from creation to consumption, in a fully integrated CCMS. Read More

Gupshup Launches an End-to-End Platform for Ads that Click to WhatsApp with Full-funnel Attribution and AI-powered Optimization

Gupshup, the world’s leading conversational engagement platform, has unveiled its latest product, Click-To-WhatsApp Ads Manager, a comprehensive tool that enables brands to harness the power of CTWA . The primary goal of this launch is to enable brands to collect actionable performance insights through precise attribution while managing every aspect Read More

AnalyticsIQ and Claritas Partner to Drive Marketing ROI with PRIZM Premier Segmentation

AnalyticsIQ, the leading provider of people-based predictive data, today announced a new relationship with Claritas®, a data-driven company that helps marketers achieve superior ROI, enabling AnalyticsIQ transparently provides PRIZM® Premier segment codes. Through this partnership, customers across all verticals will be able to leverage the industry’s most widely adopted Read More

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