IPG Mediabrands, the media holding company within the Interpublic Group of Companies announced the launch of its Unified Retail Media Solution, a dedicated business unit that will enable brands to intelligently manage their investment performance seamlessly across all Retail Media Networks, one of the fastest growing advertising channels. According to Read More
M-Files, a global leader in information management, today announced that it has been recognized by Gartner Peer Insights™ customers as a Company of Excellence in Gartner Peer Insights’ says customer’ in June 2023: Content Services Platform Report. M-Files is one of four vendors in the report to recognize Outstanding Performers. The Read More
In today’s world, everything is marketing. Then each area of your business has valuable information or insights that can benefit your marketing efforts. Taking the time to engage your employees in marketing will provide an opportunity to connect with your audience on a human level. While other teams and Read More
Brand marketing is an important aspect of any growing business. This helps establish a strong and recognizable image for your business, which can lead to increased customer loyalty and increased sales. One of the main benefits of brand marketing is that it helps differentiate your business from the competition. By Read More
Content Studio and Floor Tours will be held at Stagwell, and Chairman and CEO Mark Penn will speak on the C Space Stage. Stagwell, the challenger network created to transform marketing, will attend CES 2023, which is being held in Las Vegas, Nevada, from January 5–8, 2023 and is being hosted by the Read More
#paid, a multi-channel platform for creator marketing that enables creators to collaborate with brands and grow their businesses, recently declared that it has joined the TikTok Marketing Partner programme. As a badged partner, #pay will expand the fantastic options available to their enthusiastic network of marketers and content producers. “TikTok’Read More
Nielsen announced the incorporation of YouTube measurement for desktop and mobile within its Total Ad Ratings (TAR) solution in additional three markets in APAC: Indonesia, the Philippines and Thailand. In order to comprehend the size of the audience they may reach through campaigns that are presented both on TV and Read More
Canva, the global visual communication platform, today announced that over 100 million people in 190 countries use its platform every month. This rapid growth follows the recent launch of Canva’s Visual Worksuite, which sees the platform’s monthly growth as teams, schools, and workplaces embrace the ability to visually communicate from Read More
Ogilvy Social.Lab launches Tok.Lab globally. After having launched Social.Lab in Belgium and expanded with Ogilvy and WPP across the US, EMEA and Asia, the Social Lab founders have launched Tok.Lab, a new agency that will help brands harness the power of TikTok. “we plan to expand Read More
TDCX, Inc, a high-growth digital customer experience (CX) solutions provider for technology and blue-chip companies, announced today the launch of the TDCX Foundation. By empowering individuals, boosting local communities, and advancing environmental sustainability, TDCX has reaffirmed its commitment to bringing about positive change. The Foundation will assist TDCX in streamlining Read More
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