Many business owners carry this mentality into the marketplace and conflate sales tactics with marketing strategies. The CEO interprets marketing as “constantly posting on social media.” She is interested in the marketer’s “marketing.” This is sometimes taken to mean posting content consistently across all channels. It’s an ongoing Read More
Digitalization has gained prominence worldwide ever since COVID-19. But companies across all sectors are implementing digital changes to stay ahead of the curve. Whatever the case, there is no denying that the Covid-19 pandemic has changed the landscape of living and working situations. As a result, staying current with the Read More
Brand reputation can be hard to quantify, especially with many factors affecting how consumers see and interact with your business. Social media platforms, review sites, and search results all have a noticeable impact on the reputation equation, but how they ultimately come together to shape your company’s image and Read More
YMS is focused on how brands can better understand and target the Gen Z market. Returning to the West Coast for its 3rd year, this is our most diverse and exciting festival to date. 50 + powerhouse speakers including the biggest and most disruptive Gen Z brands. Leading marketers from top brands Read More
More marketing tools and new tech means more opportunity for data breaches and the loss of company revenue. Save your spot to find out how to protect your business against cybersecurity threats and plan for financial success. Join us to learn: The exact reports we use to understand company financials – Read More
Influencer marketing as a concept is something that engages the audience as well as influences them at the same time! As a result, it has been emerging from its unappreciated shell swiftly. Additionally, it has emerged as a key tactic that will influence the market, influencing how companies use influencer Read More
The best way for brands to get started on TikTok is to see how other brands and businesses are winning with TikTok. Through this video will explore how B2B and B2C brands across various industries have all found success using TikTok as part of their marketing strategy.Read More
The Gartner Digital IQ Index is a flagship digital marketing benchmark series. It analyzes more than a thousand data points across each brand’s digital footprint to identify the best-of-the-best across in each industry. Those that score the highest within each index have achieved digital marketing excellence, and are classified Read More
In this video, we’re running through 11 types of video marketing for brands to try in 2022. Why? Because today, the average person is watching 100 minutes of online video daily. That’s a huge opportunity for brands, but it starts with finding out which type of video marketing is best for Read More
Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying, and integrated social media and influencer campaigns. Read More
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