Tags : Digital Marketing

Social Media Marketing for Lead Generation

Social media is firmly entrenched as part of our everyday lives. We get our news from social, interact with friends, find community events and the list goes on. Social is also a vital channel when it comes to interacting with brands and researching new products and services. As with all Read More

Pinterest Expands Shopify Integration Worldwide

Pinterest’s integration with Shopify is expanding worldwide, giving 1.7 million merchants the ability to turn products from their e-commerce store into shoppable pins. Shopify’s Pinterest app, which launched last year in the US and Canada, is now available in 27 additional countries. The Pinterest app for Shopify stores lets merchants Read More

4 Reasons Visual Search is a Top Marketing Trend of 2021

The term “Visual Search Marketing” has been around for a number of years. Although large companies like Bing, Yahoo and Google have been utilizing visual search technology in their search engines for a while now, it wasn’t until recently that this type of technology reached a point where it Read More

How to Use the Art of Storytelling on Social Media

One of the most compelling social media marketing strategies for any business has been around since the dawn of time: storytelling. Predating the modern digital era storytelling was practiced by ancestral leaders to organize action, transform nations, and pass down historic knowledge. Storytelling is an incredible art form that can Read More

4 Ways to Boost Your Landing Page Conversion Rate

Are you looking for a way to skyrocket conversions and build rapport with your audience? If so, you should consider adding more landing pages to your website. Simply put, landing pages are where your visitors land most often when they find your company. The best example of a landing page Read More

6 Essential Elements for Your B2B Website

Your website is a core component of your B2B organization. As a primary channel for bringing in audiences to get to know your brand and consume your content, it is valuable for driving and facilitating many marketing efforts. Read MoreRead More

How Google Knows Which Content Belongs to the Same Author

Google uses a technique called reconciliation to understand when content on the web belong to the same author. Google’s John Mueller describes a technique called reconciliation which is used to recognize when different content across the web belongs to the same author. This topic is discussed during the Google Read More