MarTech has become a standard part of our vocabulary. In fact, according to Google, it is searched more than 10,000 times per month in the United States alone. But when it comes to MarTech and Marketing Technology, the terms can mean a lot. Let’s take a look at what MarTech Read More
In its study “The Forrester New WaveTM: Digital Adoption Platforms, Q4 2022,” Forrester Research Inc. named WalkMe Ltd., a prominent provider of digital adoption solutions, as a Leader. WalkMe received the highest rating of “differentiated” in 7 of the 10 evaluation categories, the most of any of the 10 businesses considered. The research granted Read More
The #1 Commerce Experience Cloud in the world, Bloomreach, today unveiled a brand-new service called Bloomreach Discovery that will integrate any Email Service Provider (ESP) with live and current product catalogues, bridging the gap between marketing and merchandising. This makes sure that when an email is viewed, any recent consumer action Read More
Empathy is the basis of an effective marketing strategy. But it’s not always cleverly conveyed. Almost immediately after the pandemic hit, marketers began an “unprecedented” wave, sending out one message after another to support frontline workers and rally together. However, two years later, this kind of mass messaging in Read More
There are still several aspects of influencer marketing that many marketers don’t always have a good understanding of, despite it being the new “it” thing that every brand wants to participate in. How does this medium exactly function? Is it possible to decipher Instagram’s algorithm? How can we Read More
Today, Yahoo launched a new and improved Mail app that offers an inbox experience designed to save time, and money and improve productivity. The redesigned app easily manages digital receipts, gift cards, subscriptions, and package tracking, allowing users to find what they need even faster. With new organizational features that Read More
Every effective marketing endeavor is built on a solid marketing strategy. A well-defined digital marketing strategy is either absent from more than half of the brands or has not yet been implemented. Because it provides you with a sense of direction, explains the goals you want to reach, and outlines Read More
Paubox today announced it has been named a leader in the Fall 2022 G2 Grid® Reports in the Secure Email Gateway, Email Security, HIPAA Compliant Messaging, and Email Encryption categories. Paubox is a leading provider of HIPAA-compliant email and marketing solutions for healthcare organizations, including hospitals and medical practices. The Fall 2022 Read More
The average person receives over 100 emails a day. And, with many of those coming from brands and marketers, it can be a colossal challenge to ensure that your message truly stands out. Boutique email marketing agency CodeCrew believes that considered, bespoke design (as opposed to relying on templates provided by Read More
G2, the world’s largest and most trusted software marketplace, today announced a new integration with ZoomInfo, a global leader in modern go-to-market software, data, and intelligence. Together, G2 and ZoomInfo enable mutual intent data customers to more effectively target, engage, and convert in-market software buyers. The integration helps sales Read More
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