Today I will discuss with you Google Analytics and am going to share a complete guide with 35 key actions and metrics you must know to be able to make the best out of Google Analytics. With the launch of Google analytics 4, you can now view the app and website data Read More
Google updated the developers page for the AMP Article Logo Structured Data to accurately reflect what is used for rich results Google updated the requirements for the logo structured data for AMP articles. The update is a clarification of how publishers can display the structured data for their logos so Read More
Google confirms that embedded links within Featured Snippets is a bug and not a test. A search marketer in India noticed what looked like a test in Featured Snippet. One search marketer called it “shady as hell.” But according to a statement from a Google spokesperson, that is a bug Read More
If you’ve ever used online advertising, you might have heard of people raving about programmatic advertising. And if up until now, you’ve been confused about how it is different from traditional advertising, or you wanted to better understand programmatic advertising vs Google Display Network, you’re in luck. Read More
Google has announced the release of Google analytics 4. It is the new version of Google’s data collection and analysis tool. Google analytical tool is the most widely used tool by marketers, websites, and business owners to track the performance of their website. Google analytics helps them to collect data Read More
Google uses a technique called reconciliation to understand when content on the web belong to the same author. Google’s John Mueller describes a technique called reconciliation which is used to recognize when different content across the web belongs to the same author. This topic is discussed during the Google Read More
Lawsuit cites AMP and Google Core Algorithm Updates as parts of a scheme by Google to dominate online advertising The UK news publisher that owns the Daily Mail news organization filed a lawsuit against Google accusing it of abusing monopoly control of search to punish websites as part of a Read More
Embedding Web Stories on webpages is easier with an update to Googles Web Stories WordPress plugin. Google has updated its official Web Stories plugin for WordPress with the ability to embed content on webpages. Since the launch of the Web Stories plugin it has offered robust creation tools, but users Read More
WordPress discussed a proposal to block Google’s new user tracking scheme called FLoC. While most expressed support others raised valid concerns. No decision has been made to block FLoC. Discussions will continue in the official WordPress Slack channel. Read MoreRead More
Google’s Insight Page rolls out to all accounts. Advertisers share their tips for getting the most from it. Google Ads’ Insights Page has officially rolled out to all advertisers globally. The Insights Page was initially launched in November 2020 as a beta. Read MoreRead More
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