Everywhere you look as a marketer, it seems there is some new challenge you need to overcome, whether that’s inflation realities, recession concerns, or even supply chain snarls. Trying to predict the future is complex and subject to change, but that doesn’t mean you need to a standstill! Read More
YMS is focused on how brands can better understand and target the Gen Z market. Returning to the West Coast for its 3rd year, this is our most diverse and exciting festival to date. 50 + powerhouse speakers including the biggest and most disruptive Gen Z brands. Leading marketers from top brands Read More
Customer journey orchestration is complex for marketers and customers. Aligning the next-best actions to every touchpoint across every segment for every channel places tremendous pressure on how data, technology, and people need to interact. The costs are high, and progress is slow. Gartner’s research shows that marketing leaders must Read More
Influencer marketing is the fastest way to accelerate your brand on social media. It’s the best way to reach new audiences, build brand awareness, and work with collaborators who can create beautiful content and make sales for you. Influencer partnerships build on themselves, constantly searching the web for people Read More
With just a few simple adjustments, any mobile marketer can avoid the pitfalls that negatively affect a mobile marketing strategy. Letting go of common mobile marketing assumptions is the first step to achieving noticeable and lasting growth strategies. If we take a step back and take a look at how Read More
Big data has played a very important role in conversion rate optimization or CRO. Smart marketers know that they need the latest big data tools to entice customers to make purchases.Read More
Many business models today rely on the collection and sale of customer data. However, as high-profile privacy breaches increase in severity and regularity. Now more consumers feel like they’re losing control over their most precious asset. Cookies are little data files that are used to gather, store, and sell Read More
Lazy marketers tend to be amazing. I have over 700 people working at my ad agency NP Digital. Within the next 12 months, I’ll probably hire another 300 plus employees. Over the years, I’ve hired over 2000 people. That’s a lot of people, and I’ve learned that some of the Read More
What is all the fuss about GA4 and how much do marketers need to know about it? To cover the essentials of GA4, we’ll be joined by Christopher Coomer, VP of Data, Analytics, and Insights at Neil Patel Digital (NPD). His short presentation will be followed by an extensive Read More
Marketers who use video grow revenue 49% faster than those who don’t use video. Social media videos are an effective way to grow your business, but how do you create them? Today, we will be covering how to make social media videos in 5 steps. Step 1 Determine The Purpose And Placement Read More
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