Many business owners carry this mentality into the marketplace and conflate sales tactics with marketing strategies. The CEO interprets marketing as “constantly posting on social media.” She is interested in the marketer’s “marketing.” This is sometimes taken to mean posting content consistently across all channels. It’s an ongoing Read More
Resulticks, a global leader in real-time customer engagement solutions, has been named in the 2022 Gartner Magic Quadrant for Multichannel Marketing Hubs – marking the sixth consecutive year in which Resulticks has been recognized in this report. Despite the recent turbulence and disruptions in the global marketplace, Resulticks has stood at the Read More
When we consider the typical issues that organisations encounter, we are aware that generating leads and maintaining client engagement are still top priorities. Businesses struggle to exploit the massive amounts of data being generated in addition to these objectives. By putting data to work and optimising our procedures, marketing automation Read More
HubSpot small-business users are the focus of free CMS, marketing automation, and CRM features after the company spent several release cycles wooing enterprise customers. HubSpot retooled its free CRM, CMS, and marketing automation offerings for B2B small businesses – including those just setting up shop. Users of HubSpot’s free-tier Read More
Busy founders know that there are only a certain number of hours in the day to change the world with bold new ideas. What’s important is knowing that there are digital marketing tools available to help keep you on track. This session is for founders who can do it Read More
It seems that marketing automation technology is on the rise. It is time to back off? Or should we stay involved in our marketing strategies? Dive in to learn more about marketing automation technology’s advantages and disadvantages, why the human touch remains indispensable, and tips on combining the two.Read More
Spectrm, the conversational marketing platform businesses use to automate one-to-one conversations with consumers on messaging channels, today announced a beta offering with Meta to launch Recurring Notifications on Messenger. Recurring Notifications allow brands to send notifications to opted-in users and give people full control over the topics, services, and frequency Read More
Zoho Corporation, a leading global technology company, today announced Zoho Marketing Plus, a new unified platform that brings together marketing activities across campaign ideation, creation, execution, management, and measurement, providing stakeholders across the entire marketing organization with a single, shared view of critical information for improved collaboration and results. The Read More
Lob, the leading direct mail automation platform, today announced the launch of the company’s flagship product, delivering the marketing industry’s first-ever end-to-end direct mail automation platform to enable intelligent mail and transform the antiquated process for marketers. With this platform, Lob is building upon past successes with their Read More
Selligent Marketing Cloud (Selligent), the intelligent omnichannel marketing automation platform and CM Group brand, today announced the launch of Smart Subject, an AI-based individual subject line optimization capability that improves campaign performance and reduces manual labor of subject line creation for marketers. Smart Subject, along with a series of other Read More
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