Tags : Marketing Strategy
GoDaddy, Inc, the company that helps entrepreneurs grow, brings new innovation to the WordPress community by providing an omnichannel commerce platform optimized for growing businesses. GoDaddy’s much-anticipated Managed WooCommerce Stores solution fully manages and streamlines running a WordPress online store. While WordPress often requires entrepreneurs to maintain a complex Read More
The misalignment between marketing, sales, and customer success teams has created a growing barrier to how marketers and executives can differentiate the return on their marketing investment. . According to Statista, the global marketing technology market is worth $345 billion. Despite this and the endless human resources that have been invested in Read More
Pinterest, Inc. announced it has entered into a long-term cooperation agreement with Elliott Investment Management L.P., including the appointment of Marc Steinberg, Senior Portfolio Manager at Elliott, to the Board of Directors effective December 16, 2022. “We’d like to welcome Marc to the Pinterest Board following our collaborative dialogue with Read More
Outdoor advertising (OOH) revenue grew 11% in the third quarter of 2022 from a year earlier to $1.94 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Digital OOH continues to drive overall OOH growth, with the segment up 14% compared to Q3 2021. Year-to-date, OOH is up 25.7% and equates […]Read More
FullStory announced its availability on Google Cloud Marketplace, enabling brands and teams worldwide to create more perfect digital products, websites, and apps. Organizations can now easily purchase FullStory’s DXI platform to reduce friction and deal with the “unknown unknowns” that cause customers to become frustrated thanks to the worldwide Read More
Consumers are switching brands more than ever. In fact, McKinsey found that an unprecedented 36% of consumers surveyed have tried a new product brand in the face of economic pressures, store closures, and shifting priorities, and 73% are incorporating these new brands into their shopping habits. These new buying behaviors put new Read More
Analytic Partners, the leader in commercial mix analytics, has released its latest ROI Genome Insight Report, “The Marketer’s Guide to Survive (Even Thrive) in 2023”, which offers guidance to marketers to prepare for shifting market conditions and capitalize on opportunities to optimize brand performance in 2023. According to Analytic Partners’ analyses Read More
Zeta Global, a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, today announced support for the AWS for Advertising & Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation. AWS for Advertising & Marketing is an initiative that Read More
This sheet just got real. 😜 Introducing Alation Connected Sheets, where business users can easily find, understand, and use trusted data from spreadsheets with confidence. With Alation’s acquisition of Kloud.io., Alation Connected Sheets enables business users to pull trusted, governed, and up-to-date data from data sources into spreadsheets, including Read More
This year, Coca-Cola will not launch a new brand Christmas campaign, opting to concentrate on its enduring holiday ad, “Holidays are Coming.” In 2020 and 2021, the soft drink juggernaut released a second brand film to broadcast alongside Holidays are Coming, but this year it will just air its iconic Christmas trucks Read More
