#paid, a multi-channel platform for creator marketing that enables creators to collaborate with brands and grow their businesses, recently declared that it has joined the TikTok Marketing Partner programme. As a badged partner, #pay will expand the fantastic options available to their enthusiastic network of marketers and content producers. “TikTok’Read More
Today, E2X.COM Ltd., a London-based commerce strategy and development consultancy, was acquired by Apply Digital, a worldwide innovation, products, and experiences company. “As we have continued to grow the value we offer clients, we felt adding a strong commerce capability was critical. We wanted a modern, culturally aligned Read More
Quartile, the world’s largest e-commerce cross-channel advertising platform, is thrilled to announce it has received the 2022 US Scaled Technology Advertising Award. This award honors partners who used the Amazon Ads API to develop cutting-edge technologies that boost productivity, assist clients in scaling up swiftly, and enter new geographies throughout Read More
This great article online from a while back makes a lot of sense in the current scenario. Many people I know have started using GMail as their primary email service. And most of them just won’t budge due to the exaggerated 1GB messaging capacity. The main reason, as usual, Read More
AppDirect, the world’s leading B2B subscription commerce platform, announced plans to unify its AppDirect and AppSmart entities under the AppDirect brand. Until now, AppDirect has been serving technology advisors and their customers under the AppSmart brand. Customers will start seeing changes related to this alignment on the company’Read More
ContextLogic Inc., one of the world’s largest mobile eCommerce platforms, announced the launch of the second phase of its global integrated brand marketing, with the new ‘Forced Smiles’ creative ad campaign to support its rebrand. Developed in partnership with ad agency Whale, the multi-channel, multi-market campaign features a new ‘Read More
Integral Ad Science, a global leader in digital media quality, announced the addition of a post-bid brand safety and suitability measurement solution to its ongoing partnership with TikTok. On the TikTok platform in some areas, IAS offers marketers campaign analytics about brand safety and brand compatibility linked to Global Alliance Read More
Direct-to-consumer companies are now beginning to understand the risks associated with Apple’s privacy policy changes after previously relying largely on Facebook (now Meta) as a means to target and advertise via social media. Numerous firms have been compelled to discover alternative routes to their desired clientele as a result Read More
DoubleVerify, a software platform for digital media measurement, data and analytics, announced a first-of-its-kind partnership with Netflix to enable media verification and maximize advertiser performance across its platform. The partnership will leverage DV’s technology and data to help Netflix advertisers ensure their video ads are fully viewed, by real Read More
“Content is everything.” That’s one interpretation of the adage that each website owner follows, at least. However, content distribution is a close second to the material itself in the dynamic world of content marketing. As competition intensifies, businesses must make investments in efficient content marketing by utilizing a variety Read More
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