Paragon DCX, the 300-people-strong agency and consulting arm of Paragon Group, has announced it has merged its ORM and Parkhouse brands to deliver new digital transformation and marketing capabilities that will drive even more memorable customer experiences and even greater business impact for clients around the world. The re-launched DCX Read More
Marketing strategies have altered due to modern technology. Online platforms have been adopted by many enterprises. Any business that wishes to survive in the fast-paced digital era must follow this trend. Digital marketing for recruiters is a tactic utilized by most businesses that will eventually result in more consumers and Read More
Vodafone Ghana through its Small and Medium-sized Enterprises (SMEs) Month Initiative has commenced a transformational initiative to help SMEs grow and reach wider markets. Madam Tawa Bolarin, Director for the Enterprise Unit, Vodafone Business, at the launch of SME Month which falls every September, in Accra, said Vodafone Ghana would Read More
FedEx Express, a subsidiary of FedEx Corp. has expanded FedEx® International Connect Plus (FICP), an international, day-definite, e-commerce shipping service to four more markets across the Asia Pacific, Middle East, and Africa (AMEA) region. This includes Indonesia, New Zealand, the Philippines, and Vietnam. The broader coverage of FICP is FedEx’Read More
What is influencer marketing? At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers – individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust Read More
Avochato, the leading provider of advanced messaging software, has announced a new integration with Salesforce Marketing Cloud, giving marketers the ability to text consumers through Salesforce’s Journey Builder marketing automation platform. Brands have been searching for easy ways to engage with consumers over a single phone number across the Read More
Reddit today announced the acquisition of an audience intelligence and contextualization company called Spiketrap. The terms of the deal were not disclosed. With more than 100,000 active communities and a wide range of conversations, Reddit has become a popular destination for advertising. The company has been working on ways to help Read More
The University of Guam has won 20 awards in marketing, communications, graphic design, advertising, and web presence for projects completed in 2021. This is the highest single-year award total for the UOG Marketing and Communications Office. All of us at UOG are incredibly proud of the outstanding work by our MarCom team, Read More
There’s no denying that SEO and Google Ads are both important components of a successful digital marketing strategy. But which one is more important? And where should you focus your efforts? Here’s a quick breakdown of SEO vs Google Ads: SEO is all about optimizing your website to Read More
Dynata, the world’s largest first-party data platform for insights, activation, and measurement, today announced the company received multiple first-place rankings in GreenBook’s 2022 Business & Innovation GRIT report, considered a leading benchmark of the market research industry’s top innovators. Dynata was recognized as the No. 1 overall Most Innovative Read More
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