What is influencer marketing? At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers – individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust Read More
Avochato, the leading provider of advanced messaging software, has announced a new integration with Salesforce Marketing Cloud, giving marketers the ability to text consumers through Salesforce’s Journey Builder marketing automation platform. Brands have been searching for easy ways to engage with consumers over a single phone number across the Read More
Reddit today announced the acquisition of an audience intelligence and contextualization company called Spiketrap. The terms of the deal were not disclosed. With more than 100,000 active communities and a wide range of conversations, Reddit has become a popular destination for advertising. The company has been working on ways to help Read More
The University of Guam has won 20 awards in marketing, communications, graphic design, advertising, and web presence for projects completed in 2021. This is the highest single-year award total for the UOG Marketing and Communications Office. All of us at UOG are incredibly proud of the outstanding work by our MarCom team, Read More
There’s no denying that SEO and Google Ads are both important components of a successful digital marketing strategy. But which one is more important? And where should you focus your efforts? Here’s a quick breakdown of SEO vs Google Ads: SEO is all about optimizing your website to Read More
Dynata, the world’s largest first-party data platform for insights, activation, and measurement, today announced the company received multiple first-place rankings in GreenBook’s 2022 Business & Innovation GRIT report, considered a leading benchmark of the market research industry’s top innovators. Dynata was recognized as the No. 1 overall Most Innovative Read More
Khoros, an award-winning leader in digital-first customer engagement software and services, today announced expanded work with Amazon Web Services (AWS) by joining the AWS Independent Software Vendors (ISV) Accelerate Program and launching in AWS Marketplace. The AWS ISV Accelerate Program is a co-sell program for organizations that provide software solutions Read More
Upstream, the global specialist in mobile marketing has been selected by Brazilian healthy snack food provider Flormel to increase their online sales and reduce cart abandonment rates. Utilizing Upstream’s Grow platform, Flormel has already seen its sales grow 8% and achieve a 16x Return on Investment (ROI) in just 1.5 months. Read More
Account-based marketing platform RollWorks, a division of NextRoll, today announced a series of product innovations and enhancements – including Account List Builder, Pixel Assistant, and Site Traffic Revealer—the latest in increasing momentum as the account-based marketing (ABM) platform high-growth companies rely on for accurate reach at scale and precise targeting Read More
Have trouble with new marketing ideas to grow your small business? If so, this video is for you. We will be covering the top 25 small business marketing ideas. Give this video a watch if you want to continue growing your business and increasing your sales.Read More
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