Tillo, the award-winning platform that enables innovators to scale redemption and loyalty initiatives using the power of digital gift cards, has announced that Giftcloud, a Groupon’s company and a pioneer in the use of digital rewards campaigns, will use Tillo’s innovative platform as it expands into the US Read More
Tatari, a leading platform for buying and measuring online and linear TV advertising, has announced the integration of Experian’s marketing data into the Tatari platform. With access to Experian’s audience ecosystem to better understand consumers, Tatari is consolidating its data and insights to further modernize TV advertising for Read More
Comcast announces it has received the Technology & Engineering Emmy Award for creating and delivering innovative sports experiences to millions of customers on Xfinity, Sky and Peacock. The National Academy of Television Arts and Sciences recognized Comcast for using artificial intelligence and machine learning to provide viewers with an easy Read More
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc., announced the launch of Google Marketing Platform consulting and Google Cloud Platform TRKKN in the Middle East. Founded in Germany in 2008 as Trakken, the Cloud Technology, marketing and analytics consulting firm has become one of the largest Google Read More
Maximizing sponsorship amounts and increasing visibility should be pressing priorities for brands when creating an event marketing strategy. But responding to the unexpected should also be a priority – maybe even the most important. While every event marketer’s dream is to execute their plan without a hitch, things don’t Read More
Pixability, the leader in contextual targeting, brand relevance, and contextual intelligence for YouTube and other leading connected TV (CTV) platforms, announced that it has closed back in 2022 with the third consecutive year of record sales. Growth was driven by growth in CTV and YouTube capabilities and services, including extensible data Read More
Aleph Group Inc, a global leader in digital advertising, connecting more than 21,000 advertisers in more than 115 markets around the world, has announced the major acquisition of Clever Ads, a technology platform. Automate customer acquisition and management. Ad Spend for Meta, Microsoft, Google, TikTok and Twitter. The acquisition will combine Aleph’Read More
The animated children’s series “Eddie’s Lil’ Homies” has begun production. The series is inspired by the famous book series of the same name by former AFL star Eddie Betts. Each of the 10 episodes will be 12 minutes long and will air simultaneously on Netflix and the National Indigenous Television (Read More
Freshworks Inc. announced that companies around the world have increased customer retention by using Freshworks conversational AI bots to automate communication with shoppers via WhatsApp, Instagram messaging, and Facebook Messenger. International companies such as MTN Cameroon in Africa, Body & Fit in Europe and The Giving Movement in Dubai have Read More
Madison Logic, the world’s leading digital account-based marketing (ABM) platform, has announced that it has received its 2023 Top U.S. Workplace award. The honor is entirely based on that. employee feedback through Top Workplaces, the nation’s leading employer recognition program. It demonstrates Madison Logic’s continued focus on Read More
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