Tags : Marketing Strategy

Zembra Chosen for Newchip’s Intensive Global Pre-Seed Accelerator Program

Zembra, an emerging data aggregator for the online reputation management industry that addresses the challenges of collecting and monitoring business reviews and comments on social media, has been accepted to participate in the Global Accelerator Program renamed from Newchip. Designed to provide all the skills and tools founders need to Read More

Comcast Wins Technology & Engineering Emmy Award for Sports Viewing Innovation

Comcast announces it has received the Technology & Engineering Emmy Award for creating and delivering innovative sports experiences to millions of customers on Xfinity, Sky and Peacock. The National Academy of Television Arts and Sciences recognized Comcast for using artificial intelligence and machine learning to provide viewers with an easy Read More

Omnicom Media Group launches TRKKN in the Middle East

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc., announced the launch of Google Marketing Platform consulting and Google Cloud Platform TRKKN in the Middle East. Founded in Germany in 2008 as Trakken, the Cloud Technology, marketing and analytics consulting firm has become one of the largest Google Read More

4 ways to tailor your event marketing strategy to ensure success 

Maximizing sponsorship amounts and increasing visibility should be pressing priorities for brands when creating an event marketing strategy. But responding to the unexpected should also be a priority – maybe even the most important. While every event marketer’s dream is to execute their plan without a hitch, things don’t Read More

Aleph Acquires Majority Stake of Clever Ads

Aleph Group Inc, a global leader in digital advertising, connecting more than 21,000 advertisers in more than 115 markets around the world, has announced the major acquisition of Clever Ads, a technology platform. Automate customer acquisition and management. Ad Spend for Meta, Microsoft, Google, TikTok and Twitter. The acquisition will combine Aleph’Read More

NITV and Netflix Collaborate on Animated Series

The animated children’s series “Eddie’s Lil’ Homies” has begun production. The series is inspired by the famous book series of the same name by former AFL star Eddie Betts. Each of the 10 episodes will be 12 minutes long and will air simultaneously on Netflix and the National Indigenous Television (Read More