Maximizing sponsorship amounts and increasing visibility should be pressing priorities for brands when creating an event marketing strategy. But responding to the unexpected should also be a priority – maybe even the most important. While every event marketer’s dream is to execute their plan without a hitch, things don’t Read More
Pixability, the leader in contextual targeting, brand relevance, and contextual intelligence for YouTube and other leading connected TV (CTV) platforms, announced that it has closed back in 2022 with the third consecutive year of record sales. Growth was driven by growth in CTV and YouTube capabilities and services, including extensible data Read More
Aleph Group Inc, a global leader in digital advertising, connecting more than 21,000 advertisers in more than 115 markets around the world, has announced the major acquisition of Clever Ads, a technology platform. Automate customer acquisition and management. Ad Spend for Meta, Microsoft, Google, TikTok and Twitter. The acquisition will combine Aleph’Read More
The animated children’s series “Eddie’s Lil’ Homies” has begun production. The series is inspired by the famous book series of the same name by former AFL star Eddie Betts. Each of the 10 episodes will be 12 minutes long and will air simultaneously on Netflix and the National Indigenous Television (Read More
Freshworks Inc. announced that companies around the world have increased customer retention by using Freshworks conversational AI bots to automate communication with shoppers via WhatsApp, Instagram messaging, and Facebook Messenger. International companies such as MTN Cameroon in Africa, Body & Fit in Europe and The Giving Movement in Dubai have Read More
Madison Logic, the world’s leading digital account-based marketing (ABM) platform, has announced that it has received its 2023 Top U.S. Workplace award. The honor is entirely based on that. employee feedback through Top Workplaces, the nation’s leading employer recognition program. It demonstrates Madison Logic’s continued focus on Read More
Ansira Partners, Inc., an independent global marketing services and solutions company with proprietary channels, websites and ad technologies, announced that it has been commissioned by Brian Pasch, Author and Industry Leader in Automotive Marketing Strategy, Online Recognition of Education, Marketing Analytics and Digital Retail, as the 2023 AWA Award Winner in Read More
AppLovin, the leading growth platform for developers, has released its first-ever Creative Trends Report 2023, revealing the year’s best performance-driven mobile advertising trends. Data-driven reports help mobile app developers and marketers across industries drive more effective mobile advertising campaigns. AppLovin’s in-house creative agency, SparkLabs, has analyzed data from 52.3 billion Read More
Thumzup Media Corporation is pleased to announce that their self-service programmatic advertising portal, accessible at ThumzupMedia.com, will allow small businesses in the United States to apply online and set up campaigns their first in less than 5 minutes to start increasing exposure to their products. And service. While the company’Read More
Birdeye, the leading all-in-one digital customer experience and reputation platform, announced the launch of Birdeye Social, a social media software platform designed from the ground up to revolutionize the management of Social media for local businesses with multiple social media accounts. Birdeye Social simplifies social publishing and reputation tracking for Read More
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