With the recession on consumers’ minds, bank and credit union executives may be scaling back their marketing investments. But instead, the opportunity to reap outstanding profits remains for those who are willing to pivot. Instead of doing less marketing, try new marketing tactics to build stronger connections with consumers during Read More
DATA Communication Management Joint Stock Company, a provider of business communications and marketing solutions to businesses across North America, announces the launch of PRSNL™, a personalized video content platform Top humanization with full service. PRSNL covers all aspects of custom video creation and distribution, from strategy, storyboarding and creative development Read More
The media marketing and advertising landscape have become fragmented, unpredictable, and much broader with the rise of digital channels. The number of consumer choices increased personalization expectations, and the need for optimization based on real-time data insights makes campaign management and results desired today. become difficult. New research from the Read More
You’ve identified your target potential customers, matched your content creation, and leveraged different types of content to promote your products or services. So your content strategy seems pretty solid, right? The truth is, your content marketing efforts can and should always grow. Just as strategic marketing best practices evolve Read More
DatChat, Inc., a social media, metaverse, and secure messaging company announced today that its board of directors has approved a share buyback plan under which the company can buy back up to $2,000,000 of the company’s common shares outstanding, with a par value of $0.0001 per share. In addition, the Board Read More
Microsoft is reportedly considering investing $10 billion in OpenAI as it plans to integrate ChatGPT into its Bing web search engine and Office products. Rumors that Microsoft wants to pour more money into the San Francisco-based startup, beyond the $1 billion it pledged in 2019, have been circulating for months. The latest reports Read More
2022 saw many changes in advertising, media and entertainment. And 2023 is shaping up to be no less transformational for advertisers and publishers alike. Greater data collaboration will necessitate a renewed focus on technology like clean rooms. Retail media growth is expected to continue. Customer journey analytics could change media plans and Read More
IKEA, the world’s largest furniture retailer, produces over 200,000 content assets globally through their in-house production agency, but needed a cost-efficient way to source content, at scale, and is market relevant at a regional level. IKEA partnered with Social Native to source organic content shared by their customers and connect Read More
Social Native, a leading provider of influencer content solutions and UGC, has announced that it is expanding its business offerings by introducing Creator Discovery™. The new feature allows brands more autonomy over the influencer selection process by outsourcing advanced targeting tools to discover the creators best suited to their goals. Read More
Marketers are already taking advantage of how smart chat technology is simplifying interactions with brands, leading to a number of advancements that are just beginning to bear fruit. Some even report benefits beyond the marketing itself. Here are four predictions for how the sector will continue to grow and evolve Read More
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