Lead scoring can be a huge asset to sales and marketing teams that need to constantly prioritize their lead prospects and organize their outreach efforts. In this video, Shanley shows off exactly how lead scoring works inside Dynamics 365 Marketing.Read More
In this webinar, we’ll unpack how to set up the best data collection infrastructure for the age of privacy; share how Lifecycle Marketing allows for a comprehensive strategy across all screens; and how integrating data can scale the lifetime value, retention, and acquisition of your customers. Read MoreRead More
Channel partnerships can help software companies scale and accelerate growth, opening otherwise difficult to reach markets. However, building a successful channel go-to-market model can be a complex task – especially when transitioning from a direct sales organization. Simon-Kucher has partnered with some of the world’s fastest-growing software companies to leverage Read More
If you haven’t already seen it on our socials, we are close to selling out for our Marketing Mixer event in Manchester with Don’t Panic! Our Marketing Manager Frankie Bisi gives a brief overview of our recent events (BrightonSEO and ICE Expo), plus our upcoming and highly-anticipated Marketing Read More
Revise everything you learned about marketing platforms and how to create reports with data coming from different platforms.Read More
With the elimination of cookies – Karl Johns (senior platforms expert, Infobip UK) takes a deep dive into how the right communications technology partner empowers digital marketing agencies to innovate and drive revenue. Constant disruption and innovation within the customer engagement space, creating impactful experiences for clients, and choosing between multiple Read More
Kantar, the world’s leading data-driven analytics and brand consulting company today announces it has reached a definitive agreement to acquire Blackwood Seven, the Copenhagen, Denmark-based marketing measurement and optimization company. The transaction is anticipated to complete by the end of April. The move cements Kantar’s position as a Read More
Advertising Week Asia returns 31 May-June 2 to Tokyo Midtown in a modern, hybrid format to bring together the cross-section of the world’s greatest minds from brands, technology, business, media and creative agencies. As we gather together both in person and virtually, we recognize the enormous shift that has taken place Read More
We’re excited to announce eTail Asia is back in person, and one thing remains true: there is power in people coming together. As Asia’s leading summit for retail eCommerce and digital marketing innovators, only at eTail Asia can you learn from, network and collaborate with leading heads of Read More
You can double your eCommerce conversion rate with this simple pricing hack. Strikethrough pricing hack, Old and New price hack, Discounted price hack, or Before and After price hack used on Shopify, Sale price v/s your price on Amazon, are all different names used for this hack and they Read More
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