Consumer behaviors have changed drastically this past year. The pandemic has altered how consumers shop, research for new products and engage with brands. As a result, brands have also had to pivot to meet consumers’ changing expectations and shopping patterns. Read More Read More
We’ve compiled everything we know about Google’s Performance Max campaigns: what they are, how they differ, & early performance results! With Google’s announcement that the Performance Max campaign would receive a broader rollout, there have been a lot of questions about what Performance Max is, how it Read More
Googlebot doesn’t recognize a difference between posts and pages, therefore they each have equal opportunity to rank in search results. Google doesn’t distinguish between blog posts and webpages when indexing and ranking content. A “post” can rank just as well as a “page.” This is stated by Google’Read More
Google is capable of forwarding ranking signals from one URL to another without a 301 redirect in place. Google’s John Mueller says, in some cases, it’s possible to forward ranking signals from an old URL to a new URL without a 301 redirect. This is mentioned during Mueller’s weekly Read More
While YouTube has been around for a very long time, it has only relatively recently become a true search engine. Users regularly navigate and find new content, often spending many hours surfing the video engine. So it made sense for creators to set up their own channels and to have Read More
Moz has been acquired by iContact, an email marketing company looking to add SEO tools to its product offerings. SEO software provider Moz has been acquired by email marketing company iContact with plans to continue offering both sets of tools. Moz was launched in 2004 and has since grown to become Read More
As an SEO best practice, the above the fold area of a webpage should have at least some content which is unique to that page. This is recommended by Google’s John Mueller during the weekly SEO hangout recorded on June 4. A site owner named Jameson Sansone asks Mueller a Read More
According to Finder, 26% of Brits plan to continue to work from home permanently or occasionally after lockdown. Even tech giants like Google, Twitter, and Microsoft have implemented remote working into their long term operations. It seems like working from home is here to stay. Read MoreRead More
Twitter is launching its first-ever set of paid features as part of a premium subscription service called Twitter Blue. The launch of a subscription offering from Twitter has been talked about for months. It was known to be on the way, but no one knew when it would launch, how Read More
YouTube is rolling out five updates to creators’ analytics data, which provide more insights into how users engage with content. YouTube Analytics is getting five updates that give creators access to more data on how users engage with their channel’s content. Read MoreRead More
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