The difference between the protections YouTube offers its advertisers and those it provides consumers is stark. A read of advertiser-friendly content guidelines for videos uploaded to the platform, last updated in June 2019, shows the company has rigorous standards to protect advertisers from harmful content and the algorithmic ability to do Read More
Back in January 2016, the BBC launched its own in-house creative agency, BBC Creative, which now comprises over 150 staff. Alongside a number of well-received digital ad campaigns – BBC Creative has also received praise for its out-of-home-activity. Here’s a look at why its most recent campaigns have been so effective, and Read More
It was already on the fringe of the streaming video movement. But, with Comcast’s plan to make an ad-supported version of its Peacock streaming service available for free, ad-supported video on demand (AVOD) has just moved into the mainstream. There is one stumbling block that could slow down the Read More
AET Media describes its services as providing an advertising asset design and generation capability “that allows for at-scale delivery of unique, visually appealing advertisements.” Wizely says that with its co-op reporting and pre-approval automation platform, advertisements can get OEM approval and reimbursement at scale. The company offers an advertising audience Read More
How can your brand evaluate your social media analytics to ensure you’re capturing relevant and actionable insight? Brands possessing the confidence to move quickly are staying ahead of the competition, but that confidence comes from knowing their insight is accurate. And that is only possible when the insight is Read More
Comcast Corp.’s NBCUniversal is planning an expansive marketing rollout for its coming streaming service, Peacock, including ads on and off its TV networks and websites, cross-promotions with launch sponsors and pay-TV companies that distribute its channels, and a major presence during its coverage of the Olympics this summer. NBCUniversal’Read More
Google’s Search Liaison, Danny Sullivan, clarifies that structured data is optional and does not impact search rankings. While this has always been the case, Sullivan reiterated his fact after some controversy was caused over a misunderstanding that structured data is required to rank well in Google Search. Read MoreRead More
The Apple TV app on the Apple TV is currently the bane of my existence. In theory, it should be a tidy way to manage everything you watch, bringing together content from Apple, Disney+, HBO, Hulu, and other streaming services (but still not Netflix, for some reason), plus live news Read More
Google is upending the advertising world with its decision to “render obsolete” a key tool used by marketers for years to track would-be customers as they move around the Web: it’s phasing out the cookie. On Tuesday, the company said it would stop supporting third-party cookies over the next Read More
Amazon has quickly built a sizable digital-video advertising business on the back of its Fire TV platform. Now, Amazon’s eyeing the audience outside of its 40 million Fire TV users. The online retail giant is in talks with multiple publishers to sell some of their ad inventories on other streaming Read More
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