The addition of their third-party marketplace is becoming a common growth driver among retailers looking to expand their e-commerce reach while minimizing the risks associated with sourcing and distributing additional products themselves. Besides additional sales profits, retailers anticipate that adding select merchants to their platforms will enable them to react Read More
Bluehost announced a new point-and-click solution that makes it easy for virtually anyone to create an eCommerce store with WordPress. This is an opportunity for businesses for whom the complexity of technology was a barrier to entry. It’s also a door opener for agencies who can now more easily Read More
Relying on marketing strategies you are familiar with can be reassuring and reliable. You are almost certain that your campaign will be successful and show the higher-ups its worth. However, customers are king when it comes to marketing. They are influenced by new marketing strategies and trends by their diminishing Read More
Today Domo announced it was named to the Q3 2022 Constellation ShortList™ for Cloud-Based Business Intelligence and Analytics Platforms for the seventh consecutive year. In addition, the company was named to the Q3 2022 ShortList for Marketing Analytics Solutions for the eighth consecutive year. Organizations must reconsider how they balance business models, Read More
Today, Intuit Mailchimp, the email marketing and automation platform launched its new creative brand campaign, “Guess Less, Sell More,” which uses playful, slightly strange visuals and assets to help illuminate how easy it is for small to mid-sized businesses to “take the guesswork” out of their marketing strategy. Mailchimp’s Read More
Marketers are forced into a difficult situation. Customers’ preferences for interacting with brands are evolving. The proliferation of data limitations is limiting the methods by which marketers can gather audience data. But above all, there is too much rivalry, which has reduced the effectiveness of digital channels and made it Read More
ZineOne, the in-session marketing platform that provides enterprises with real-time behavioral intelligence and conversion-driving online shopping experiences for anonymous website visitors, today announced it has raised $28 million in Series C funding from SignalFire, with participation from Norwest and other existing investors. The end of third-party cookies and increased data privacy Read More
Digital marketing has grown from a niche category to the prevailing form of marketing in Brazil, benefiting enterprises in several ways, according to a new research report published today by Information Services Group (ISG), a leading global technology research and advisory firm. The 2022 ISG Provider Lens™ MarTech Service Providers report Read More
Do you have a special offer, a piece of exciting news, or a campaign you’d like people to get behind? These are all examples of times when using email marketing can take things to the next level. Sending consistent email updates and offers can also help keep your audience Read More
Cyber-security researchers on Monday discovered a potential data breach in the Chinese short-form video app TikTok, allegedly involving up to 2 billion user database records. Several cyber-security analysts tweeted about the discovery of what was a breach of an insecure server that allowed access to TikTok’s storage, which they believe Read More
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