Events are a great way to build a sales pipeline and renew relationships with existing customers, but how can marketers extract maximum value from their investment in events? How do you apply Account-Based Marketing approaches to event marketing? Read MoreRead More
More marketing tools and new tech means more opportunity for data breaches and the loss of company revenue. Save your spot to find out how to protect your business against cybersecurity threats and plan for financial success. Join us to learn: The exact reports we use to understand company financials – Read More
As we enter economic uncertainty, many leaders are looking for ways to make the most out of their marketing budgets. Paired with customer behavior becoming increasingly turbulent and less predictable, you are now faced with maximizing your ROI. We’ll highlight case studies of clients who’ve already reaped the Read More
Omnichannel marketing is an increasingly popular topic in digital marketing today. And it is easy to see why: Customers expect to reach brands across different channels, both online and offline, and receive a consistent experience. An omnichannel strategy makes a brand fit-for-purpose for today’s world, ready to delight customers. Read More
Affiliate advertising It’s possible that you’ve heard a lot about this specific marketing tactic. You may have noticed that many companies use affiliate marketing to boost their sales. However, given that you own a small business and have certain financial challenges, you may be unsure if it would Read More
iQuanti, the data, and AI-led digital marketing company won the “Best Social Media Campaign” award at the Global Agency Awards 2022. iQuanti was among ten companies nominated as finalists in the category. The award came for a campaign iQuanti designed and executed for its client NY&Co, an American workwear Read More
CTV leader outperforms industry benchmarks in mitigated invalid traffic and increased viewability Digital Remedy, leading advertising, and marketing technology platform offering programmatic media solutions, including performance CTV, today announced the continued success of its collaboration with Oracle Moat to combat invalid traffic and help ensure campaign viewability in CTV and Read More
The prestigious award recognizes the companies producing the most innovative business technology around the world. These awards celebrate all those transforming the B2B marketing landscape through marketing technology. We are thrilled that Kaltura has been named the Digital or Hybrid Event Platform of the Year, and it is a Read More
LinkedIn is one of the best places to target professionals with a granularity almost unheard of on any other digital platform. Setting up your campaigns is simple, but you may improve them by making a few small changes. Simple adjustments can have a significant impact, whether through improved targeting, organisation, Read More
Think omnipresent marketing means you have to launch ads on all major platforms? You DON’T. Getting more leads for your business is the #1 most important metric. And having an omnipresent content strategy is the most powerful way to do that in 2022. But most business owners are getting their omnipresence Read More
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