Tags : themartech

Developer Marketing Summit

In September 2022, Developer Marketing Summit will assemble developer marketing masters from the world’s largest companies and most exciting startups in San Francisco to share best practices, experiences, and challenges of DevMar enthusiasts, all rallied around one, shared goal: successfully marketing to developers. Read MoreRead More

The State Of ABM 2022: Are You Leading Edge Or Getting Left Behind?

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams Read More

What’s Hot (or Not): Social Trends on Trial

At the end of 2021, we confidently launched our Social Trends 2022 report knowing full well that social media changes a mile a minute. Join us for this webinar as we put our trends on trial. Our social experts will take a look at what we got right, and what we missed. (Read More

Drive Growth With Better Customer Journey Orchestration

Customer journey orchestration is complex for marketers and customers. Aligning the next-best actions to every touchpoint across every segment for every channel places tremendous pressure on how data, technology, and people need to interact. The costs are high, and progress is slow. Gartner’s research shows that marketing leaders must Read More

Do Corporate Social Justice Initiatives Drive Customer Acquisition?

We have been told we are entering a world of corporate social justice where brands must take stands to meet customer expectations. However, a special Gartner research project found that many social justice initiatives are as likely to drive boycotts as “buycotts.” This complimentary marketing webinar explores the risks, opportunities Read More

Twitter Buyout Uncertain As Elon Musk Pulls Out Of $44 billion Deal

Elon Musk is trying to back out of his $44 billion agreement to acquire Twitter, as per a filing with the Securities and Exchange Commission (SEC) submitted on Friday. Musk’s lawyers claim Twitter made “false and misleading” statements during negotiations concerning the number of monetizable daily active users (mDAUs) on Read More

How To Build The Perfect Marketing Campaign

Marketing campaigns can do the same for your business. Marketing campaigns are organized, strategized efforts to promote a specific company goal, such as raising awareness of a new product or capturing customer feedback. They typically aim to reach consumers in a variety of ways and involve a combination of media, Read More

ActionIQ Wins 2022 Digiday Media Award

ActionIQ, the leader in customer experience (CX) solutions, today announced that it won the 2022 Digiday Media Award in the Best First-Party Data Strategy category. AIQ was selected for its work helping a global media company deliver personalized customer experiences across all its brands as it shifted from advertising to subscription Read More