Use Digital Marketing to Drive In Store Sales

Attention CPG brands! If you’re looking to drive in-store sales, you need to create awareness and consideration for your product before that store visit. What’s the best way to do this? Digital advertising.

In this video, Coegi’s Senior Account Strategy Director, Monica Herschelman discusses how CPG brands can drive in-store sales with digital advertising. What you’ll learn: -The challenges of measuring CPG sales in an omnichannel environment -How brands can adjust to the shortened consumer purchase cycle -How to build brand awareness on digital prior to store visit -The most impactful and cost-effective marketing channels for CPG advertising -Measuring the impact of digital advertising on CPG instore sales