Using Video Marketing to Increase Engagement with Blog Posts
The medium of Blogging has undergone a revolution in recent years with 77% of internet users confirming that they read blogs. The expansive audience that this generates serves as a prime target for businesses looking to expand their reach and consumer base with companies that blog getting 97% more links to their website, leading to a higher trust flow and SEO placement. The best way to make yourself stand out amidst the plethora of blogs circulating the internet is to incorporate video. Before you scoff and tell me that a blog is text-based content and by using a video it ceases to be fundamentally a blog, let me offer you the super medium of video blogging. The culmination of video and blogging takes the benefits of both, assimilating them into a singular page free of the shackles of cliched obscurity, read on for ways to use video marketing within blog posts.
