Violet PR Launches Rebrand Showcasing Commitment to Economic Development Storytelling

New Jersey-based public relations firm Violet PR, the Public Relations Society of America’s “Best Boutique Agency” (2024), has unveiled a vibrant rebrand emphasizing its economic development industry expertise. The agency’s updated brand – displayed across its website, logo and social media channels reflects Violet PR’s data-driven and creative approach to securing news coverage for economic development and real estate clients around the globe.

“Our refreshed brand and ‘we write the future’ tagline reflect the resilience and innovation that define our work,” said April Mason, president and founder of Violet PR. “It also represents a promise to the communities, businesses and organizations we serve that we are committed to telling their stories to the world.”

As community leaders rethink their approach to growth, talent attraction and economic positioning, Violet PR remains focused on helping clients position themselves favorably. In 2024, a year filled with election noise, shifting global priorities and new opportunities in the AI and technology sectors, the agency secured a whopping 1,679 earned media placements for its clients, reaching an estimated audience of 33 billion people worldwide.

“Few public relations agencies understand how to bring complex economic and real estate development narratives to the market as carefully and as effectively as we do,” said Christina Forrest, vice president of Violet PR. “We’re now doubling down on our focus as a key partner for cities, states and countries as they shape their economies, skylines, and futures.”

Violet PR, ranked on Inc. Magazine’s “Inc. 5000 List,” currently represents the states of Georgia, New Jersey, North Carolina and Oklahoma; plus, the metros of Buffalo, N.Y.; Kansas City, Mo.; Lehigh Valley, Pa.; Newark, N.J.; Pittsburgh, Pa.; Lincoln, Neb.; and Topeka, Kan., to name a few.

Amid a rapidly shifting policy environment, the agency is helping its clients navigate market shifts and reevaluate their messaging goals as they seek to reach targeted audiences.

Recent media coverage generated by Violet PR includes:

• Forbes article showcasing Newark’s renaissance, including the city’s surging tech scene, vibrant arts community, and expanding infrastructure.

• Nasdaq “TradeTalks” segment featuring Brooklyn Navy Yard Development Corp.’s President and CEO Lindsay Greene, covering the shifting needs of the energy industry.

• “POLITICO Tech” podcast interview for Oklahoma Gov. Kevin Stitt, positioning the state as a leader in technology, energy and advanced manufacturing.