Weebly SEO: Features, Limitations & Tips For Optimizing Your Site

If you’re seeking to use your site to attract new customers or sales and grow your business, it’s generally less effective than other platforms.

But that’s not to say it can’t be used for that purpose.

Screenshot from Weebly, February 2022

How Do I Optimize My Weebly Site?

To understand what it takes to optimize SEO for your Weebly site, it’s first necessary to understand how search engines work.

Search engines determine rankings using four main factors:

• Crawling and indexing.
• Algorithms.
• Machine learning.
• User intent.

Crawling and indexing are performed by crawlers (also known as spiders), that follow links from one site to the next.

Algorithms are a set of detailed instructions search engines use to determine what content is useful, while machine learning helps fine-tune this process.

Above all, the goal of search engines is to provide visitors with the information they’re seeking, which makes user intent paramount.

For a more in-depth explanation of how search engines work, this is a good place to start.

We’re also going to assume you’ve already set up a Google Analytics account to track web traffic.

If you don’t know how to do that, you can read more about it here.

With these basics out of the way, here are three steps you should take immediately to maximize the rankings of your Weebly site:

• Optimize page titles – By far the easiest way to boost your Weebly SEO, updating your page titles with relevant keywords will help your site get found (and visited) by the right audience. Not sure what your keyword strategy should be? Keep reading, we’ll cover that a little later.
• Update page descriptions – The page description, also known as the meta description, is the brief (155 character) blurb that shows up in SERPs describing the page’s content. Compelling descriptions will influence users to visit the link, thus raising your click-through rate.
• Update your URL and submit your sitemap – Google can discover your site naturally, but this can be a slow process. Instead of waiting, use your Google Search Console account to add your sitemap URL. This will speed up the discovery process and make sure all your pages are indexed. You can read more about crawling and indexing here.

Now let’s dive deeper into how you can do this and discuss other ways you can secure a high ranking.

What SEO Settings Are Offered In Weebly?

One of the biggest benefits of using Weebly as a web platform for your business is its accessibility.

You don’t need to know any coding at all to get started – and this is true for SEO optimization as well.

With a few clicks from the Pages tab, you can open advanced settings for each page.

Here you’ll be able to add Page Titles, Page Descriptions, and Meta Keywords.

How Do I Add SEO Keywords To My Weebly Website?

Let’s look closer at keywords and what it takes to develop a successful strategy.

It starts with research.

You need to determine which queries your target audience will be using, then use those terms as part of your overall content strategy.

Your on-page content needs to use these keywords organically to establish your site’s usefulness.

Using your Google Analytics account or another reliable SEO tool, you can perform research to determine what keywords you should be using.

There are three main elements to consider for this:

• Relevance – This is where the concept of intent comes in. High-ranking content offers the best fit when it comes to answering queries. The most valuable content will rank highest.
• Authority – Google weights sources it deems more authoritative. For example, if your keywords are competing with NASA, it’s going to be more difficult to rank highly.
• Volume – You want keywords people are actively searching for. Being ranked at the top for a term that gets three hits a month is not nearly as useful as being fifth for one that gets 5000.

Your goal is to find high-traffic, low competition keywords, though, with some terms, a high level of competition is inevitable.

For more information about performing keyword research, read this article.

Once you have performed your keyword research, add them into the page title, meta description, and URL structure.

Your on-page content should also be tailored with keyword-rich paragraphs.

But don’t jam in terms where they don’t fit.

This practice can get you dinged by search engines for keyword stuffing which could result in your page being demoted in rankings or even removed from results altogether.

For more information on how to optimize your on-page content, we’ve provided a handy guide here.

Screenshot from Weebly, February 2022

Weebly SEO Pros

There’s a good reason why Weebly is used by 45 million users worldwide – it’s simple and affordable.

A free, albeit limited version is available, which lets you to use a Weebly subdomain (e.g., YourSite.Weebly.com) at no cost.

Premium versions are also very affordable, with plans starting as low as $6.00 per month, with available free custom domains.

Weebly allows both premium and free sites to be indexed.

Weebly is also probably the easiest website builder.

Drag-and-drop visual tools let even the most technically deficient users create a good-looking site that’s responsive for mobile visitors.

Adding pages is easy, so you can create child pages that are more in-depth (and keyword-rich).

And the in-page meta data editor lets you optimize it for SEO purposes by easily editing title tags and meta descriptions.

It’s also easy to add a blog to your Weebly site.

Blogs are a great way to boost SEO quality, as they position you as an authority for answering your visitor’s questions.

Quality content on your blog using a variety of on-page SEO tactics will make your site more appealing to visitors and give you more opportunities to rank in search engines.

If you’re a bit more technologically savvy, Weebly also now allows you to add schema to your website.

You can add custom tags to headers and footers and other structured data to help you rank higher.

There are several structured data generators available for free online to help you generate this code if you need it.

Embedding it on your site is as simple as cutting and pasting in the page editor.

Weebly SEO Cons

Now that we’ve covered the good things about Weebly, it’s only fair that we discuss its drawbacks.

The first, and most obvious shortcoming is that it doesn’t allow you to go beyond H2 headers.

You may not be able to subdivide your content the way you want and your copy won’t be as scannable as you might like.

As you build, implement and optimize your website, the other issue you’ll encounter is control restrictions.

Even with a premium plan, Weebly doesn’t allow you to install any software on their site.

This means if you’re using Weebly to build a platform for your business, you can’t integrate content management services.

You may have to rethink your SEO content strategy and find a way to provide the same quality information, without using other services you may currently rely on.