What is Local SEO?
Local SEO is a form of search engine optimization that focuses on optimizing a website to be found for local-themed search results. For example, when someone searches for ‘hairdressers near me’ they’ll want to see ones within a few miles of their location – won’t they? Not at the other end of the country! Google knows the location of the searcher through allowances they’ve made in their browser and search engine, and they’ll know the location of your business through a series of localized optimization techniques.
