Why All Entrepreneurs Need a Content Strategist For Their Business

Content as a marketing tool has become so potent that it is now top of the list to drive business growth and revenue, but are businesses leveraging its potency to the fullest?

Businesses on all fronts, irrespective of the industry, are headed for a steady climb to adapt to new times and stay afloat. While different businesses have utilized many methods and techniques, content marketing has rapidly become a more powerful tool to achieve this objective.

Demand Metric claims that 90 percent of businesses use content marketing, which generates three times as many leads and costs 60 percent less than traditional marketing. Utilizing content marketing becomes a strategic choice because marketing is an integral aspect of every business’s operations. It is largely organic, less expensive, and has greater long-term benefits. When you have a specific objective in mind for your content marketing, using the appropriate tools and social media platforms will produce the desired outcome.

Maximizing content strategy

Content as a context is broader than most business owners think it is. It goes beyond just putting down content and how it is distributed. Content as a strategy includes planning, content development, creation, deployment, and management of content to communicate and achieve desired business goals.

Maximizing content strategy as a marketing tool will enable your business to achieve three important components of brand success. They include:

• Brand focusing. When targeting your audience, every piece of content you create must be in service of your brand and its goals to solve your clients’ problems. Your content should be relevant to your business and your customers’ needs.
• The experience the user gets. Every product or service is directed towards solving a problem or two that your audience is having. It’s all about the experience you want your customers to have from using your product or service. That includes the tonality in your content to the experience they feel from using your app, product, or service. When your content strategy is focused solely on your users’ experience, it will lead to improved engagement, conversion, and, ultimately, increased revenue.
• How the content is distributed. Content distribution is a key part of success with your content strategy because your goals and approach determine how your content will be distributed. To choose the medium to distribute your content, you will need to know what format your content will take — videos, text content, carousels, images, or audio. Some of the common distribution methods include social media, email marketing, blog articles, sponsored advertising, or even search engine optimization (SEO).

Why entrepreneurs need a content strategist

Even though many business owners understand how crucial it is, they already have a lot to manage. When the weight of content strategy is added to the mix, it’s just a matter of time before they falter. They might not understand, though, just how crucial a content strategist can be to their company. Every corporate function now revolves around content, and 73 percent of companies have a content strategist on staff to manage their content strategy. Since they are in charge of creating and overseeing the company’s overall content strategy, content strategists play a crucial part in content marketing. A content strategist helps you plan, create and manage your content effectively and efficiently. They can help you figure out what kind of content you need to create, target it to your audience and ensure that it meets your business goals.

Content strategists can be a powerful asset for business owners, and below are three reasons why entrepreneurs need one:

• Content strategists help you save time and money. Creating content can be time-consuming and expensive, especially if you’re doing it yourself. A content strategist takes that burden away by using technology-driven management tools such as Trello, Slack, Buffer, or Notion to schedule and manage posts. They can also use other GPT-3 tools powered by AI like Grammarly, JasperAi, OtterAi, and others that can be maximized to efficiently and effectively create content, making it possible to save time and money in the long run.
• A content strategist can help you reach your target audience. One of the most important aspects of content marketing is ensuring that your content reaches your target audience. A content strategist can help you identify and target your ideal customers to ensure that the right people see your content.
• A content strategist can help you achieve your business goals. Whether increasing brand awareness, generating leads, or driving sales, your content should always be channeled towards your business goals. A content strategist helps you create content that aligns with your business goals, so you can see results that matter to your bottom line.

Conclusion

When you don’t have a strategist to turn your content ideas into effective marketing tools, having ideas alone is never enough. However, with a content strategist in place, your brand’s material will be in line with your overall marketing plan and the requirements of your target market. By its organic nature, content marketing serves as a cost-effective marketing tool for companies that lack the cash to invest much in advertising.