Is blogging still relevant? The numbers certainly say so. Every month, 70 million new posts are made, and WordPress alone accounts for 42% of all websites. As a result, blogging continues to play a significant role in online marketing plans. In fact, a recent survey found that 90 percent of firms used blogs to help advertise their brands during the past year, out of all the content marketing formats available, including videos, infographics, ebooks, and online events.
Blogging brings in more traffic and can help build brand awareness and authority. And those leads and traffic turn into customers and help create an audience. But making influential blogs that meet your company’s objectives is another topic. So, while they are important, you must take time to create an effective strategy that engages and grows your audience and entices people back to your brand’s website.
Why Is Blogging Still Relevant?
Let’s now explore the benefits of blogging for businesses and the tactics used by leading companies to make their blogs effective in the rapidly advancing world of online marketing.
1. Blogging Builds Loyalty And Trust
As mentioned, blogs help build loyalty and trust. But how? Providing advice and reliable information that consumers can use will establish authority on the topics you discuss. Blogs are a great way to slowly nurture your audience and prove your expertise when it comes to your industry and product line. An essential part of improving content is the E-A-T concept, which stands for expertise, authoritativeness, and trustworthiness. While it’s not a ranking factor, Google shares that E-A-T is essential to its algorithm and how it analyzes and recognizes content. This means your content needs accurate, informative, and helpful information throughout the content and site.
2. Blogging Increases Visibility
The next part of building great content is making sure it is search engine optimized. Blogs that answer the questions consumers are asking about in your industry are helpful for SEO. Additionally, incorporating keywords throughout your captivating and unique headings and subheadings, as well as your well-researched unique content, is a sure-fire way to help increase visibility. Internal linking is another way to increase visibility. Link building throughout other pages, blogs, and product pages on your site can help build brand visibility, awareness, and authority. It’s also important to look at the length of the blogs that are comparable to the topic you are discussing to ensure you’re fully covering the topic and meeting the length that will help you rank on search engine results pages (SERPs). Images are another great way to enhance your content and visibility, which we’ll talk more about later. Now, let’s get into brand awareness.
3. Blogging Creates Brand Awareness
New and original content can make your brand more prominent amongst the rest of your competitors. When they are searching for answers to their questions or want to learn something more, your brand is at the top of SERPs, giving them the information they need. The more you invest in blog strategy, the more potential you have to grow brand awareness not only for SERPs but through shares across social media.
4. Blogging Generates New Leads
If consumers like your content, they will likely want more. It’s an excellent way to get new leads by having them subscribe to your email listing. This way, it’s less intrusive than having them like an ad that prompts them to sign up for an email listing to get a coupon. While this can be a great tactic for leads, blogs help build a connection before asking for their information. If they choose to read through your content on your site, they already like your content and want to learn more. There’s more of a relationship with your brand through the unique, helpful content. You can then incorporate the subscription opt-in pop-up at the end of the blog or when they scroll, so they can quickly enter their information and keep reading.
5. Blogging Drives Engagement
One of the goals for most content marketers is to continue building relationships with new and existing customers. Blogs provide more shareable content than just your products or service posts for consumers to share with others across social media. It’s a great way to educate customers, provide tips or how-tos, and create more connections with your brand. Over time, slowly reminding consumers of your brand through your content can help convert readers to long-term customers. In addition, blogs can add interesting points to the customer journey and offer different opportunities to share your content. Finally, it engages consumers with topics they are already interested in or want to learn about, creating more excitement for engagement.
6. Blogging Allows You To Understand Customer’s Needs
Generally, consumers don’t have ample amount of time to read blogs, so it’s important to find what will resonate with them to keep them on the page. Trying to put yourself in the customer’s shoes and answer their queries is what blogs are made for and can benefit both you and the customer. This way, you have taken the time to further research and understand your target market, and they get the information they need. Blogs also offer an inviting space to leave reviews and feedback. You can find great areas for improvement and new ideas for blog engagement. For example, maybe someone left a question, and that question creates a great topic for another blog post. It is excellent for future inspiration, connecting with customers, and understanding their needs.
What Is The Future Of Blogging?
Over the years, blogging has experienced a significant transition in terms of its optimization tactics and reader engagement best practises. Although the emphasis is now on content as a whole, Google Trends demonstrates that content marketing and blogging eventually converge. It is not sufficient to simply enter keywords and what you believe Google wants to hear. Every piece of material must be carefully written and well-researched. Let’s now go into how you can rev up your blog content to make sure it’s on point.
Are Blogs Still Relevant In 2022?
Yes, but it’s changing just like SEO. SEO recommended practises are at the heart of an effective blog’s approach. To ensure that your content and entire website have the knowledge, authority, and trustworthiness that search engines need, it’s critical to evaluate your strategy as SEO advances. Blogs continue to be a cornerstone of online marketing, despite all the changes. In addition to generating leads, blogs can help your target market become more familiar with your brand. You will undoubtedly have a strong foundation of blog content if you take the time to comprehend basic SEO methods and how to reach your audience.