The Non Negotiable Digital Marketing strategy Videos

What do you retain better? A video or an elaborated text? Let us guess…Videos? And we also found that 96% of you (including us) retain videos better! That must mean something happens right in that zone. This led us to identify how videos positively impact today’s consumers’ purchase decisions. Thus, making them a non-negotiable part of the digital marketing strategy. Also, there has been a steep rise in the conversion rates, around 34%, with positive ROIs (Return on Investments). While the world of videos has much more to showcase, one will only realize it when one explores its potential benefits. Videos have consumers’ approval, as it deepens their trust for products showcased.