Will GMail change the way email marketing is done?

This great article online from a while back makes a lot of sense in the current scenario. Many people I know have started using GMail as their primary email service. And most of them just won’t budge due to the exaggerated 1GB messaging capacity. The main reason, as usual, is the capabilities of this free online email service. It beats most alternatives with Google Mail Search, Conversations and of course the speed of using the interface.

But email marketers have this little problem. GMail has a content-aware advertising system, which means that this mail service displays advertisements that are relevant to the content of the message. So if the letter is about dating for a tennis match, the ad will be related to grass tennis like racquets and balls, etc. Likewise, if you are talking about a specific brand of product, the system may show ads from other brands across the network of advertisers that produce similar products. This is the problem.

Email marketers have this invisible competition in GMail. They send emails to GMail users, and with promotional emails, the likelihood of competing for advertising is very high. This does not reflect well on the customer. There are 2 possible adverse effects on the user. First, they receive potential spam, and they receive polite and nice advertising with these messages. Who gets favorable user reviews is anyone’s guess.

So what alternatives do email marketers have? Or they filter GMail users from their email database, which means services could start asking for email IDs other than GMail IDs from their registered users, which seems very unlikely. out. Another alternative method uses full image-based emails. Since the GMail computer cannot read the contents of the images, competing ads have no chance to appear with them. Again, this is a poor solution given that all major email clients and webmail services allow users to disable images in emails by default.

This means a major overhaul will be needed for these online marketing companies when GMail goes public and everyone can have a GMail account. For the average user, that gets better because they can get an email id that web marketers don’t want to target.